Flannel Friday by Harpoon Brewery & L.L.Bean - beer label

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Flannel Friday

Name: Flannel Friday
Brand: Harpoon Brewery & L.L.Bean
Availability: OutOfStock
Rating: 4.1 (50 reviews)

Harpoon Brewery & L.L.Bean

Rating

4.1 ★ (50 ratings)

State

Massachusetts

Applicant

HARPOON BREWERY, MASS BAY BREWING COMPANY, INC. 306 NORTHERN AVE BOSTON MA 02210

Date Issued

2026-02-20

About this beer

Harpoon and L.L.Bean have collaborated on Flannel Friday, a Hoppy Amber Ale weighing in at 5.7% ABV. Brewed in Boston, MA and Windsor, VT, this beer aims to capture the spirit of New England friendship and the call to get outdoors. The flavor profile centers around a balanced hop character, indicating a moderate bitterness alongside malt sweetness—perfect for a weekend warrior or anyone striving to “be an outsider.” The ingredients are not explicitly listed, though the style suggests a focus on pale and crystal malts combined with American hop varietals.

The label artwork features a stylized, rustic aesthetic, evoking imagery of flannel shirts and outdoor life. A brown and white color scheme dominates, broken up by a central emblem incorporating both the Harpoon “H” and the L.L.Bean logo, as well as an illustration of a pair of boots. The tagline “Gather friends, get outside” is prominently displayed, reinforcing the collaboration’s ethos of shared experiences in the natural world.