Geographically Misleading by New Image Brewing & Westbound & Down Brewing Company - beer label

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Geographically Misleading

Name: Geographically Misleading
Brand: New Image Brewing & Westbound & Down Brewing Company
Availability: OutOfStock
Rating: 3.4 (34 reviews)

New Image Brewing & Westbound & Down Brewing Company

Rating

3.4 ★ (34 ratings)

State

Colorado

Applicant

New mage Brewing Company, New Image Brewing Company LLC 9505 W 44 TH AVE Wheat Ridge CO 80033 NEW IMAGE BREWING (Used on label)

Date Issued

2025-11-18

About this beer

Geographically Misleading is a collaboration between New Image Brewing and Westbound & Down Brewing Company, presenting a Rocky Mountain Style India Pale Ale with an ABV of 6.7%. The label artwork features a striking, minimalist design of silhouetted mountains against a gradient background of teal and lavender, with stylized “W&D” lettering prominently displayed. This brew centers around a complex hop profile, delivering notes of grapefruit, pine resin, and subtle floral aromas, all balanced with a noticeable malt backbone. It’s brewed with wheat, offering a slightly hazy appearance and a smooth mouthfeel, emphasized by the use of Citra, Mosaic, and El Dorado hops—details explicitly mentioned on the label.

The can indicates a series designation of “013”, suggesting this is part of a continuing collaborative line. Beyond the hop varieties, the ingredients are not extensively listed, but the product warning states attention to responsible consumption due to the alcohol content and stresses potential issues with machinery operation. The beer is presented in a 16oz can, and the label emphasizes the beer’s community series nature, reinforcing the collaboration aspect.