Old Style by G. Heileman Brewing Co. - beer label

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Old Style

Name: Old Style
Brand: G. Heileman Brewing Co.
Availability: OutOfStock
Rating: 4.4 (38 reviews)

G. Heileman Brewing Co.

Rating

4.4 ★ (38 ratings)

State

Wisconsin

Applicant

City Brewing Company, LLC 1106 S THIRD ST LA CROSSE WI 54601 G. HEILEMAN BREWING CO. (Used on label)

Date Issued

2024-07-10

About this beer

Heileman’s Old Style is a classic American Lager, brewed with a focus on traditional methods and choice hops, offering a remarkably approachable 4.6% ABV. The beer presents as a light-bodied, golden lager with a clean and crisp flavor profile—a subtle malt sweetness balances a gentle hop bitterness. It’s brewed using a simple recipe featuring only the purest ingredients, aiming to evoke the heritage of brewing techniques from a bygone era, as hinted at by the label’s text “Old World Methods.” The can itself is adorned with a vintage illustration depicting a pastoral scene featuring hops vines and farm animals, all rendered in a detailed, historical style, with repeated imagery of the Old Style logo prominently displayed.

The label further emphasizes the beer’s “Pure Genuine” nature, reinforcing its commitment to quality and a straightforward brewing process. Each 12 fl. oz. can is produced by G. Heileman Brewing Co. in La Crosse, WI, a brewery established in 1902, a fact proudly communicated at the top of the can. The beer is marketed as a “Classic Lager,” appealing to those who appreciate a simple, easy-drinking beer.