Pulp by Greater Good Imperial Brewing Company - beer label

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Pulp

Name: Pulp
Brand: Greater Good Imperial Brewing Company
Availability: OutOfStock
Rating: 4.3 (50 reviews)

Greater Good Imperial Brewing Company

Rating

4.3 ★ (50 ratings)

State

Massachusetts

Applicant

Greater Good Imperial Brewing, Worcester and Boston, MA, MASS BAY BREWING COMPANY, INC. 55 MILLBROOK ST Worcester MA 01606

Date Issued

2026-02-19

About this beer

Pulp is an 8% ABV Imperial New England IPA brewed by Greater Good Imperial Brewing Company. The beer exhibits a juicy flavor profile emphasizing notes of orange, orange blossom, and tropical fruits, achieved through generous additions of Citra and Mosaic hops. Notably, it is described as low in bitterness and high in juiciness, and unfiltered, potentially leaving some sediment. Brewed and canned in Worcester, Massachusetts, Pulp is presented as a remarkably smooth beer and the label references “Paul’s Ultimate Lupin Protocol.”

The label features bold, graphic artwork of a stylized, green-and-yellow citrus fruit—perhaps a partially peeled orange—against a vibrant, primarily lime-green background. The typography is large and modern, with “PULP” dominating the visual space and the brewery’s name positioned below. Warnings regarding alcohol consumption are prominently displayed on the right side of the can.