Sometimes the Hops Just Hypnotize Me by 93 Beer Co. - beer label

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Sometimes the Hops Just Hypnotize Me

Name: Sometimes the Hops Just Hypnotize Me
Brand: 93 Beer Co.
Availability: OutOfStock
Rating: 3.2 (44 reviews)

93 Beer Co.

Rating

3.2 ★ (44 ratings)

State

California

Applicant

The Northwestern Trading Co., Krafty LLC 7898 OSTROW ST STE H San Diego CA 92111 NORTHWEST TRADING (Used on label)

Date Issued

2024-05-20

About this beer

93 Beer Co.’s “Sometimes the Hops Just Hypnotize Me” is an East Coast style Pale Ale weighing in at 6.3% ABV. The beer is described as a “cerveza artesanal” intended to accompany good times, conversation, and a relaxed spirit; the label text playfully acknowledges a desire for a beer to help with enjoyment and “posers” are explicitly discouraged. Brewed proudly in Tijuana, Mexico, the ingredients list simply states water, malt, hops, and yeast. The can’s artwork features a stylized, almost psychedelic portrait of a man with sunglasses, seemingly hypnotized by a hovering beer can, set against a vibrant illustration of a beachside scene and a prominent sun.

The label is notable for its quirky presentation, incorporating both English and Spanish text alongside playful typography and a distinctly retro aesthetic. Further elaboration on the can indicates the beer contains traceable amounts of gluten, and a warning against consumption during pregnancy or while operating heavy machinery. It's packaged in a standard 12 Fluid Oz can, and the name “93 Beer Co.” is repeated prominently along with a year, “1993,” suggesting some significance to the brewery.