Applicant
Bell's Brewery, New Belgium Brewing Company, Inc.
8938 KRUM AVE
Comstock
MI
49041
BELL'S BREWERY (Used on label)
About this beer
Bell’s Oberon Ale is an American Wheat Ale brewed with real orange peel and vanilla, resulting in a refreshingly flavorful experience. Weighing in at 5.8% ABV (12 fl. oz / 355 mL), this beer promises a “mouthwatering vanilla orange flavor” as advertised on the label, and delivers a bright, slightly sweet taste with a smooth, wheat-forward finish. The brewery emphasizes that natural flavor is added, and the beer is brewed in Comstock, Michigan.
The label itself is striking, featuring a stylized, almost abstract rendering of a face wreathed in orange slices and green foliage, set against a vibrant orange and yellow sunburst background. The Bell’s logo, a stylized, winged helmet, is prominently displayed above the depiction. Below the artwork, the label clearly states “Ale brewed with orange and vanilla, with natural flavor added.”
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