About this beer
Bell’s Brewery’s “That’s the Idea” is a Session IPA, brewed as part of their Creative Brewing Series, and weighing in at a modest 4.0% ABV. The label text positions the beer as an experimental offering, inviting drinkers to offer feedback on the brewer’s latest concepts. It’s designed for immediate consumption, with a “Shelf Life – 6 Months” designation. The flavor profile isn’t explicitly stated, however, the “Idea Behind” text suggests a focus on hop-forward characteristics—a pursuit of “small-batch brews” and a complex “taste tester.” The packaging indicates distribution across Hawaii, Idaho, Michigan, Maine, California, Nevada, and Vermont.
The label artwork features a stylized, somewhat abstract illustration of a human brain composed of hops, resting above a series of undulating blue lines. This imagery, alongside the bright color scheme and playful text, reinforces the “creative” and experimental nature of the brew. The overall presentation suggests a light, refreshing beer geared towards exploration and a modern drinker.
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