Tilray Launches Popsicle Hard Beverages to Boost Spirits Distribution
Tilray is partnering with Popsicle to launch adult beverages in flavors like Hard Cherry and Hard Grape, bringing a nostalgic childhood treat into the spirits market with 5% ABV.
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Hiyo Expands Nationwide Distribution with Target
Hiyo is expanding into 2,000 Target stores with its organic social tonics, offering a non-alcoholic alternative that blends functional ingredients with fresh fruit flavors for mindful moments.
Proda Launches Exclusive Spirits Line at Sprouts for Broader Health Impact
Proda, a new protein-infused soda from co-founders Matthew Postlethwaite and Jeff Church, is launching exclusively at Sprouts Farmers Market. The drink aims to bring protein into the everyday lives of consumers, not just fitness enthusiasts.