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Beer - Lists & guidesModelo beer: which bottle to buy first (Especial, Negra, Oro, Corona)Beer - Industry Press AnalysisPalo Azul Tea Secures Nationwide Vitamin Shoppe Deal, Expands to 1,000+ StoresSpirits - Industry Press AnalysisBreckenridge Debuts Breck Vodka Seltzer – 5% ABV, Four Flavors; Colorado LaunchSpirits - Industry Press AnalysisKava Spirits Expand Distribution in Southern California via Erewhon's Wellness RetailerSpirits - Industry Press AnalysisPackaging Update: KEWE Energy Drink Gives Zero Sugar Flavors Unique Can DesignsSpirits - Industry Press AnalysisSchool Beverage Distribution: PLAYR1 Partners with K‑12 Food Solutions 90% ApprovalSpirits - Industry Press AnalysisSpirits Brand MEDASE Extends Zero‑Proof Cocktails to All 15 Healthy Edge StoresSpirits - Industry Press AnalysisSpirits Packaging Revamp: Sweetheart of Rodeo Bourbon Keeps 90 ProofSpirits - Industry Press AnalysisSpirits Second Act Launches Wild Berry Vodka & Encore Bitters to NY RetailersWine - Industry Press AnalysisM.S. Walker Expands Italian Wine Portfolio with Cantina Fabio Motta, MarabinoWine - Industry Press AnalysisParsons Fine Imports launches 120 Georgian wines to U.S. market via 18 wineriesWine - Industry Press AnalysisWine Campaign “Refresh Your Wine” Launched by Côtes du Rhône for Chilled WinesBeer - Industry Press AnalysisBrewery 10th Anniversary; U‑Pick Blueberry Sale Benefit North Coast Land Trust.Spirits - Industry Press AnalysisBar Diver Delivers 12.5% ABV Cream Cocktails Across MN‑GA to Total Wine & GoPuffSpirits - Industry Press AnalysisBarSol Launches 2‑Liter Puro Quebranta for High‑Volume Cocktail ServiceSpirits - Industry Press AnalysisCannabis Beverage Nine Dot Adds 20mg THC Tropical Punch to High‑Potency LineSpirits - Industry Press AnalysisNOCK Tequila Expands Civic Cocktail Series to NYC Bars, Partnering with HeadCountSpirits - Industry Press AnalysisSpirits: Absolut Tabasco at Château Turkey & the Wolf in New Orleans July 20‑22Spirits - Industry Press AnalysisSpirits Brand JYPSI Launches Tonewood Maple‑Offcut Finish with GibsonSpirits - Industry Press AnalysisSpirits Category Adds Zero‑Sugar Calm Soda for Alcohol‑Reducing Consumers
Beer - Lists & guidesModelo beer: which bottle to buy first (Especial, Negra, Oro, Corona)Beer - Industry Press AnalysisPalo Azul Tea Secures Nationwide Vitamin Shoppe Deal, Expands to 1,000+ StoresSpirits - Industry Press AnalysisBreckenridge Debuts Breck Vodka Seltzer – 5% ABV, Four Flavors; Colorado LaunchSpirits - Industry Press AnalysisKava Spirits Expand Distribution in Southern California via Erewhon's Wellness RetailerSpirits - Industry Press AnalysisPackaging Update: KEWE Energy Drink Gives Zero Sugar Flavors Unique Can DesignsSpirits - Industry Press AnalysisSchool Beverage Distribution: PLAYR1 Partners with K‑12 Food Solutions 90% ApprovalSpirits - Industry Press AnalysisSpirits Brand MEDASE Extends Zero‑Proof Cocktails to All 15 Healthy Edge StoresSpirits - Industry Press AnalysisSpirits Packaging Revamp: Sweetheart of Rodeo Bourbon Keeps 90 ProofSpirits - Industry Press AnalysisSpirits Second Act Launches Wild Berry Vodka & Encore Bitters to NY RetailersWine - Industry Press AnalysisM.S. Walker Expands Italian Wine Portfolio with Cantina Fabio Motta, MarabinoWine - Industry Press AnalysisParsons Fine Imports launches 120 Georgian wines to U.S. market via 18 wineriesWine - Industry Press AnalysisWine Campaign “Refresh Your Wine” Launched by Côtes du Rhône for Chilled WinesBeer - Industry Press AnalysisBrewery 10th Anniversary; U‑Pick Blueberry Sale Benefit North Coast Land Trust.Spirits - Industry Press AnalysisBar Diver Delivers 12.5% ABV Cream Cocktails Across MN‑GA to Total Wine & GoPuffSpirits - Industry Press AnalysisBarSol Launches 2‑Liter Puro Quebranta for High‑Volume Cocktail ServiceSpirits - Industry Press AnalysisCannabis Beverage Nine Dot Adds 20mg THC Tropical Punch to High‑Potency LineSpirits - Industry Press AnalysisNOCK Tequila Expands Civic Cocktail Series to NYC Bars, Partnering with HeadCountSpirits - Industry Press AnalysisSpirits: Absolut Tabasco at Château Turkey & the Wolf in New Orleans July 20‑22Spirits - Industry Press AnalysisSpirits Brand JYPSI Launches Tonewood Maple‑Offcut Finish with GibsonSpirits - Industry Press AnalysisSpirits Category Adds Zero‑Sugar Calm Soda for Alcohol‑Reducing Consumers
Alexander Mitchell

Alexander Mitchell

Alexander Mitchell currently works in the BevWire News Department for insights. He covers distilling innovation, spirits regulations, and the cultural trends driving consumer preferences in whiskey, gin, and emerging categories. Alexander writes about what people are drinking and why, from craft operations to major brands.

To contact Alexander Mitchell, reach out to staff@bevwire.com — please include [ALEXANDER MITCHELL] at the start of the subject line.

195 articles

Articles

Spirits: Hightails Launches HIGH STANDARD Female‑Focused Δ9THC Beverage (750ml/120ml)

Hightails, LLC has launched HIGH STANDARD, a THC beverage aimed at female consumers with two packaging options designed for strong retail performance. NEWS_SUMMARY: Hightails, LLC announced the launch of HIGH STANDARD, a Delta-9 THC beverage targeted at female consumers. The product comes in 750ml and 120ml formats with specific THC content per serving. The beverage is formulated with natural ingredients to support adult women’s wellness needs. FAQS: [{

2026-05-27

Hibiki Launches Global Campaign with Actress Anna Sawai and Chiso Kimono House

The House of Suntory launches a global campaign for Hibiki Whisky, highlighting Japanese artistry through whisky, nature, and kimono art with the help of actress Anna Sawai and a historic kimono house. NEWS_SUMMARY: The House of Suntory announced the debut of Hibiki Whisky’s first global campaign titled “The Masterpiece of Japanese Artistry” on May 11, 2026. The campaign features actress Anna Sawai as the Global Ambassador, wearing a kimono from the Chiso kimono house, and includes a cinematic film drawing parallels between kimono-making and whisky blending. The campaign also incorporates a butterfly motif inspired by Japan’s landscapes and Hibiki’s signature color. FAQS: [{

2026-05-11

On The Rocks Launches Two New Ready-to-Drink Expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita

On The Rocks has launched two new ready-to-drink margaritas, Passion Fruit and Sparkling Watermelon, using Hornitos Tequila. NEWS_SUMMARY: On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, has launched two new expressions: On The Rocks Passion Fruit Margarita, a limited-edition bottled cocktail, and On The Rocks Sparkling Watermelon Margarita, a permanent canned cocktail. Both are crafted with Hornitos® Tequila and designed to offer a high-quality cocktail experience without needing a bartender. FAQS: [{

2026-04-21