The News
Rolling Loud’s Pit PunchTM launched a "Scan the Can" sweepstakes starting March 27, offering fans a chance to win a VIP flyaway experience to Rolling Loud 2026 in Orlando. The grand prize includes roundtrip airfare for two, hotel accommodations, VIP festival passes, and exclusive on-site perks. Additional prizes include 50 VIP ticket packages and 100 General Admission ticket packages. Winners will be selected every Friday through April 24.
The Takeaway
Spirits + Festival Marketing: Pit Punch is leveraging its association with Rolling Loud by tying its product directly into the experience of attending the event, which helps build brand loyalty among fans who already connect with the festival. The sweepstakes creates a direct link between consumption and participation in a high-profile cultural moment.
Scanning as Engagement Tool: By using QR codes on cans, Pit Punch is making it easy for consumers to engage with the promotion while also collecting data on user interaction. This approach aligns with current trends in beverage marketing where brands are looking for ways to integrate digital experiences into physical products.
VIP Incentive Strategy: Offering a VIP flyaway experience for two to the 2026 festival is a smart move that rewards loyal fans and encourages repeat purchases. The prize package includes airfare, hotel stays, and exclusive perks—details that show the brand is targeting high-value consumers who are likely to spend on premium experiences.
Original Press Release
Rolling Loud’s official THC beverage, Pit PunchTM, is giving fans a chance to get closer to the World’s Largest Hip-Hop Festival with the launch of the “Scan the Can” Sweepstakes, a nationwide promotion featuring multiple prize tiers. The grand prize is a VIP flyaway experience to the Rolling Loud 2026 festival, taking place May 8–10 at Camping World Stadium in Orlando, FL.
Beginning March 27, fans 21+ can scan the QR code on Pit Punch cans for a chance to win exclusive prizes, including the grand prize: a VIP flyaway experience for two to Rolling Loud 2026.
The grand prize package includes:
Roundtrip airfare for two
VIP festival passes
Hotel accommodations
Exclusive on-site perks
VIP Munchies Pack
In addition to the grand prize, the sweepstakes will award VIP and General Admission ticket packages throughout the campaign, giving fans hundreds of chances to win their way into the festival.
Additional prizes include:
50 VIP ticket packages (admission for two per package)
100 General Admission ticket packages (admission for two per package)
Winners will be selected every Friday, beginning March 27, leading up to the grand prize drawing on April 24.
Pit Punch has become synonymous with high-energy festival moments—bold flavor, elevated vibes, and crowd-ready refreshment designed to match the intensity of the Rolling Loud stage.
Fans can enter by scanning the QR code on Pit Punch cans or via alternate entry methods detailed in the official sweepstakes rules.
Open it up and get closer to the Rolling Loud experience than ever before. Grab a Pit Punch, scan the can, and enter for a chance to win.
The “Scan the Can” Sweepstakes runs from March 27 through April 24, 2026. No purchase necessary. Must be 21 or older and a legal U.S. resident to participate. Void in New York and where prohibited.
For official rules and entry details, visit the website.
ROLLING LOUD and PIT PUNCH are trademarks of Rolling Loud, LLC.
Source: BevNET