The News
Happenstance Whiskey, a women-owned whiskey company based in Nashville, has launched its bourbon in select Whole Foods Market stores across Southern California. This follows the brand's earlier announcement of California distribution and comes as the company expands its presence in the Golden State. The 10-year expression of the 9-year Single Barrel is now available as a permanent offering. Paige Parker, founder and CEO, stated that reaching West Coast consumers through Whole Foods Market aligns with the retailer's focus on quality and intentionality.
The launch of Happenstance Whiskey in select Whole Foods stores across Southern California marks a focused push into the premium, high‑margin segment that Whole Foods dominates.
Happenstance’s flagship single‑barrel bourbon—aged nine years and bottled at 110 proof—is priced at $89.99 for a 750 ml bottle, translating to roughly $120 per liter. The price move follows the Founder’s Edition’s shift from $55.99 to $64.99, underscoring the brand’s deliberate premiumization.
The company also ships online to more than 40 U.S. states, giving it a multi‑channel footprint despite its limited physical presence.
At 90 proof, the bourbon sits comfortably in premium craft sections, and its award wins—including 92 points from the Beverage Testing Institute and double gold at the SIP Awards—provide strong justification for higher pour costs.
Bars carrying Happenstance can highlight it in elevated cocktails or as a craft bourbon example that appeals to the 40 % of whiskey drinkers who are women, aligning with its women‑owned heritage.
For spirits operators, this Whole Foods entry signals a targeted push into high‑margin retail, leveraging award‑winning quality and a focus on women leadership—an opportunity to capture niche demand while managing higher cost structures.
Original Press Release
Happenstance Whiskey, a Nashville-based and 100% women-owned whiskey company, is bringing its multi-gold-award-winning bourbon to select Whole Foods Market locations throughout Southern California.
This marks a significant step forward in the brand's West Coast expansion, hitting shelves at the leading natural and organic foods retailer. The brand continues to grow its presence in the Golden State following its California distribution announcement earlier this year.
"As a California native, it felt like a natural next step for our brand to reach whiskey drinkers on the West Coast; the Whole Foods Market shopper cares about quality and intentionality, which is exactly what Happenstance delivers. I am thrilled to bring our premium portfolio to customers in the Golden State," says Paige Parker, Founder and CEO of Happenstance Whiskey.
To find a location near you, visit the store locator at happenstancewhiskey.com/pages/find-us.
The Whole Foods Market launch comes on the heels of a milestone year for Happenstance Whiskey. After the brand's Double Gold award-winning 9-year Single Barrel was such a success as a limited release, the company made it a permanent fixture in the portfolio, now available as a 10-year expression.
Happenstance Whiskey is reshaping the whiskey category, offering an approachable yet elevated spirit brand and flavor profile. Since 40% of whiskey drinkers are women, Happenstance was created with the intention of keeping this whiskey lover at the forefront of innovation:
A curated, premium whiskey that's easy to drink and easier to mix in a cocktail
Delivers complex flavors, unique textures and hand-selected aged bourbon
Contemporary packaging and innovation
To learn more about Happenstance Whiskey, visit www.happenstancewhiskey.com or follow the brand on Instagram at @happenstancewhiskey.
Happenstance Whiskey is a 100% women-owned whiskey company out of Nashville, Tennessee.
Founder Paige Parker wanted to create a brand that paid homage to the tradition of whiskey, but with a contemporary twist for modern whiskey drinkers like herself.
Happenstance's flagship Founder's Edition straight bourbon whiskey is blended to be an approachable, cabernet-style bourbon: full-bodied and smooth, yet versatile in any cocktail.
Media Contact:Taylor FoxmanThe Industry Collective609-432-2237414900@email4pr.com
Sources consulted (web research):
- Happenstancewhiskey site
- 100 Women Owned Happenstance Whiskey Introduces Limited Release Singl…
- Happenstance Announces Whiskey Launch
- Happenstance Whiskey Expands To South Carolina Georgia And Florida Ma…
- Happenstance Whiskey Is Now Available
- 100 Women Owned Happenstance Whiskey Is Launching A Limited Edition W…
Source: PR Newswire