The News
Brew Glitter® has partnered with Total Wine & More to make its edible glitter and rimming sugar products available nationwide both in-store and online at TotalWine.com. The partnership, announced on March 31, 2026, includes select Brew Glitter products now stocked in all Total Wine & More locations across the U.S.
The Takeaway
- Retail Expansion: Brew Glitter has officially expanded into Total Wine & More’s nationwide retail network, making its signature drink glitter and rimming sugars accessible to beer and cocktail enthusiasts across the U.S. This partnership marks a key step for the brand in reaching more consumers through a trusted beverage retailer.
- Product Accessibility: The launch includes single-serve stick packs of Brew Glitter, which cater to on-the-go drinkers looking for convenient ways to add shimmer to their drinks. This product format aligns with current trends in portable and customizable beverage accessories, especially among beer and cocktail lovers who value both quality and convenience.
- Brand Credibility Boost: By partnering with Total Wine & More, a leading national retailer of wine, spirits, and beer, Brew Glitter is enhancing its reputation as a reliable source for safe and stylish drink decorations. This move signals the brand’s growing presence in the beverage industry and its commitment to delivering quality products that enhance the drinking experience.
Added May 2026: This update provides context for buyers comparing retail expansion strategies in the beverage sector, highlighting how Brew Glitter's partnership with Total Wine & More aligns with trends in premium drink accessories. The move reflects a growing emphasis on convenience and visual appeal in the craft beer and cocktail markets.
Original Press Release
Brew Glitter®, the leading edible cocktail decorations brand known for its signature drink shimmer and finishing touches, proudly announces its official retail partnership with Total Wine & More, the nation’s largest retailer of wine, spirits, and beer. Select Brew Glitter® products are now available in Total Wine & More stores nationwide and online at TotalWine.com
This major retail expansion marks a significant milestone for Brew Glitter® as the brand continues to bring safe, show-stopping drink decorations to home bartenders, professional mixologists, and beverage enthusiasts across the United States.
Total Wine & More customers can now shop a curated selection of Brew Glitter’s best-selling rimming sugars, rimming salts, and edible drink glitters, designed specifically to elevate cocktails, mocktails, wine glasses, and celebratory drinks.
Now Available at Total Wine & More (In-Store & Online):
• Brew Glitter® Silver Pearl Rimming Sugar
• Brew Glitter® Gold Rimming Sugar
• Brew Glitter® Pink Rimming Salt
• Brew Glitter® White Rimming Salt
Brew Glitter® Edible Glitter Variety Pack Pouch, featuring four single-serve stick packs:
• Gold Edible Drink Glitter
• Silver Edible Drink Glitter
• Pink Edible Drink Glitter
• Clear Edible Drink Glitter
Each product is crafted to deliver eye-catching shimmer without altering taste, making them ideal for margaritas, martinis, champagne, wine glasses, seasonal cocktails, and specialty beverages.
Brew Glitter® products are Kosher, Halal, FDA-compliant, and manufactured in SQF Level 3 certified facilities, ensuring the highest standards of food safety and quality. Customers can confidently add sparkle to their drinks knowing every product is made with ingredients approved for consumption.
Known for pioneering the edible drink glitter category, Brew Glitter® has been used everywhere from home celebrations to large-scale commercial events, supplying shimmer for hospitality groups, entertainment venues, and major national brands. This partnership allows Brew Glitter® to meet customers where they already shop for their favorite beverages, making it easier than ever to create visually stunning drinks at home.
With availability both in-store and online, Total Wine & More shoppers can now discover Brew Glitter’s signature sparkle year-round for holidays, weddings, parties, and everyday cocktails. This expansion into Total Wine & More further strengthens Brew Glitter’s growing retail footprint and underscores the company’s mission to make premium, food-safe drink decorations accessible nationwide.Brew Glitter Marketing Dept
Brew Glitter
Source: EIN Presswire