The News
The Source Ventures, part of Spadel Group, has invested in Living Things, a UK-based beverage company that makes gut-health sodas. Launched two years ago, Living Things offers five flavors like Raspberry & Pomegranate and Lemon & Ginger, with drinks low in sugar, high in fiber, and enriched with prebiotics and probiotics. The brand uses recyclable cans and avoids added sweeteners or sugar.
The Takeaway
- Gut-Health Sodas Rise: Living Things, launched two years ago in the UK, has become a top player in the fast-growing gut-health soda category. Their lightly sparkling, low-sugar drinks with prebiotics and probiotics are gaining traction among health-conscious consumers who still want great flavor.
- Sustainability Meets Taste: The brand emphasizes environmental responsibility by using fully recyclable cans, while maintaining five appealing flavors like Raspberry & Pomegranate and Lemon & Ginger. This shows that natural, healthy beverages can be both sustainable and delicious.
- VC Support for Innovation: Spadel’s investment in Living Things highlights a growing trend of venture capital backing European startups focused on healthier, more sustainable beverage options. The brand's commitment to quality and ethics aligns with broader shifts in the beer and non-alcoholic beverage sectors.
Original Press Release
The Source Ventures, Spadel Group’s venture capital fund, has participated in the latest investment round of Living Things, a fast-growing UK beverage company leading the emerging category of gut-health sodas. This investment supports The Source Ventures’ ambition to partner with visionary European entrepreneurs who are disrupting the beverage industry with healthy, natural and sustainable products.
Launched just over two years ago, Living Things has rapidly established itself as one of the most dynamic players in the fast-growing “gut-health soda” segment. Developed and produced in the United Kingdom, their lightly sparkling drinks are low in sugar, high in fibre and enriched with prebiotics and probiotics, delivering billions of live cultures per can. Living Things’ beverages also contain no added sugar or sweeteners and deliver fewer than 13 kcal per 100 ml. The brand is also committed to environmental sustainability, with fully recyclable cans.
For this innovative young brand, a focus on health and sustainability doesn’t come at the expense of taste, with their drinks coming in five refreshing flavours: Raspberry & Pomegranate, Peach & Blood Orange, Lemon & Ginger, Watermelon & Lime, and Rhubarb & Apple.
“Tasting good and doing good don’t have to be in conflict”, says Living Things founder Jonathan Relph, who, alongside co-founder Ben Vear, started Living Things just over two years ago. “Today’s consumers want soft drinks that taste great, offer real health benefits and that are environmentally conscious. With Living Things, we’ve created a new class of soda that does all three.”
And this clearly resonates with consumers.
Since its launch, Living Things has experienced significant growth, with distribution approaching 25,000 points of availability, including leading British retailers like Tesco, Waitrose, Ocado, Boots and others, as well as a rapidly growing number of cafés, delis and other foodservice locations and retailers across European markets including Ireland, the Netherlands, Belgium, Switzerland and the Czech Republic. The brand is particularly successful with the fast-growing, health-conscious consumer seeking alternatives to traditional diet sodas, alcohol and artificial ingredients.
After significant growth in the US, the gut-health category is now expanding in Europe. This trend is of course not only about Living Things: the gut-health soda category is booming globally, with explosive growth in the US these last years. As awareness about fibre intake and gut health continues to rise across Europe, the category is entering a new phase of expansion.
“Living Things is positioned at the forefront of this shift”, comments Clément Yvorra, Global Business Development Manager at Spadel and Head of The Source Ventures. “The company plays within the broader better-for-you soda movement, bringing flavours, natural ingredients and a lifestyle-driven brand identity that resonates with young, bold and socially conscious consumers.”
Living Things is now preparing its next phase of growth.
The new fundraising round, which includes The Source Ventures investing pari passu alongside other top-tier drinks investors, including former Coca Cola Marketing Director Kris Robbens and Fulfil Nutrition Founder Barry Connolly, will support international expansion, investments in marketing, team growth and operational scaling, with a medium-term ambition to become a €100m+ brand in the European soda landscape.
“We’re delighted to support Living Things’ ambition to become a leading player in the fast-growing gut-health soda segment. The brand perfectly embodies the values we believe will shape the future of the beverage industry: naturality, functionality, sustainability and great taste,” says Clément Yvorra.
Source: BevNET
