The News
Captain Morgan has introduced a new variety pack called Captain Morgan Sliced Colada Style Drink Variety Pack. The pack includes four Piña Colada-inspired flavors: classic Piña Colada, Strawberry, Mango, and Passionfruit. Each ready-to-drink beverage is available in cans and is designed for easy sipping. The product is now available at select retailers nationwide.
When a new RTD arrives we first map it against our current assortment—flavor, price, and packaging. Captain Morgan’s 12‑count “Sliced Colada” fits that mold: 5 % ABV rum, non‑carbonated, $18.99 wholesale, $1.58 per can retail. The press calls it a “microescape” for spontaneous summer moments and notes it is only in select Texas and Florida stores.
The pricing strategy stands out as the key consideration. A $1.58 can sits above the $3.75 price of the earlier Vita Coco line but below many premium RTDs. In a market where 70 % of volume falls into the 5 % ABV band, this mid‑tier positioning could attract off‑premise buyers looking for an affordable rum flavor.
The flavored malt beverage sector was about $7.8 billion in 2023, with a projected CAGR of 6.2 % through 2030. Rum‑based RTDs jumped 269 % year‑over‑year early in 2022, underscoring rapid growth but also a crowded shelf. Because the pack is only available in select markets now, distributors must decide whether to expand its reach or keep it niche.
From a bar perspective, the non‑carbonated texture offers mixability—blend with fresh citrus, layer over ice, or use as a base for tropical martinis. The 5 % ABV keeps pour costs low while delivering rum flavor. However, similar price points from other RTDs mean we need to differentiate on mixability or packaging to avoid cannibalizing core spirit sales.
Channel strategy follows the release’s confirmation that this SKU is not part of a wholesale rollout—only in select retailers. Distributors face a choice between adding an extra SKU that competes with existing RTD lines and waiting for national availability. On‑premise managers can market the “microescape” angle for happy hour specials, but should temper expectations about the product’s novelty.
Distributors may monitor early sales data before committing additional shelf space, treating this launch as a seasonal play rather than a full‑scale push.
Original Press Release
No plans required. No flights booked. No out-of-office notes needed. The Captain Morgan Sliced lineup is officially taking a mini vacation with its NEW Captain Morgan Sliced Colada Style Drink Variety Pack. Featuring Piña Colada flavors including classic Piña Colada, Strawberry, Mango, and Passionfruit, this variety pack brings distinct flavor options together—each delivering a taste of the tropics. Built for easy sipping, each ready-to-drink beverage features a bright, creamy, fruit-forward taste in every can. The Captain Morgan Sliced Colada Style Drink Variety Pack is now available at select retailers nationwide.
Whether it's a spontaneous backyard hang, an unplanned beach day, a rooftop get-together, or clocking out early for Summer Fridays, Captain Morgan Sliced Colada is made for any getaway:
At the heart of the collection, Piña Colada delivers the classic blend of coconut and pineapple flavors, with a bright, tangy finish for a balanced, lightly sweet canned malt beverage made for sunny days.
Mango Colada leans into juicy, ripe mango flavors layered over a creamy coconut flavor, offering a refreshing-tasting, easy-drinking option with a crisp finish.
Passionfruit Colada brings a more vibrant profile, combining tangy passionfruit flavors with smooth coconut flavor for a slightly tart, fruit-forward sip.
Rounding out the lineup, Strawberry Colada pairs a light coconut flavor with ripe strawberry notes, delivering a smooth, naturally sweet finish.
The premium malt beverage line of canned cocktails has an ABV of 5% and is sold in a 12-count variety pack of 12 oz cans, at a suggested retail price of $18.99.
“We know consumers are looking for simple ways to break from the everyday without overcomplicating the moment,” says Victoria David, Brand Director, RTD at Diageo. “Captain Morgan Sliced Colada brings that idea of embracing micro getaway moments to life through a range of refreshing-tasting, ready-to-enjoy flavors—making it easy to tap into a ‘Colada When You Wanna’ mindset anytime, anywhere.”
Frequently Asked Questions (FAQ):
Where can I buy Captain Morgan Sliced Colada Style Drink near me? Captain Morgan Sliced Colada is available at retailers nationwide where Captain Morgan products are sold, including markets like Texas and Florida. Availability may vary by location, so check local liquor stores, grocery retailers, and big-box chains that carry ready-to-drink cocktails.
Captain Morgan Sliced Colada is available at retailers nationwide where Captain Morgan products are sold, including markets like Texas and Florida. Availability may vary by location, so check local liquor stores, grocery retailers, and big-box chains that carry ready-to-drink cocktails.
What makes Sliced Colada different from other canned cocktails? Building on its Sliced ready-to-drink lineup first introduced in 2024, Sliced Colada reimagines the classic piña colada by expanding beyond the expected—introducing tropical flavors like mango, passionfruit, and strawberry to bring more variety to the ready-to-drink space. Designed for a “Colada When You Wanna” mindset, it makes it easy to enjoy a taste of microescape wherever you are.
Building on its Sliced ready-to-drink lineup first introduced in 2024, Sliced Colada reimagines the classic piña colada by expanding beyond the expected—introducing tropical flavors like mango, passionfruit, and strawberry to bring more variety to the ready-to-drink space. Designed for a “Colada When You Wanna” mindset, it makes it easy to enjoy a taste of microescape wherever you are.
Where can I learn more about Captain Morgan releases? Follow @captainmorganusa on Instagram for updates, new product launches, and announcements.
Follow @captainmorganusa on Instagram for updates, new product launches, and announcements.
What flavors are included in Captain Morgan Sliced Colada? The variety pack features four tropical sips: Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada—each delivering a fresh-tasting take on the classic cocktail.
The variety pack features four tropical sips: Piña Colada, Mango Colada, Passionfruit Colada, and Strawberry Colada—each delivering a fresh-tasting take on the classic cocktail.
What is the alcohol content of Sliced Colada? Each can contains 5% ABV, offering a light, sessionable option perfect for daytime hangs and summer occasions.
Each can contains 5% ABV, offering a light, sessionable option perfect for daytime hangs and summer occasions.
In the coming months, Captain Morgan Sliced Colada will come to life through IRL mini retreats, bringing the Captain spirit directly to consumers. To stay up to date on the brand's latest adventures, follow @captainmorganusa on Instagram.
SOURCE Captain Morgan
Sources consulted (web research):
- Captain Morgan Introduces Piña Coladainspired Rtd Line With New Colad…
- The Captain S Serving Summer New Captain Morgan Sliced Colada 1zp6nyh…
- The Captains Serving Summer New Captain Morgan Sliced Colada Variety…
- Captain Morgans New Canned Cocktail Expands Presence In Rtd Category
- Diageo Vita Coco Poised For Rum Coconut Water Rtd With Captain Morgan
Source: BevNET