The News
Dust Bowl Distillery has launched its first ready-to-drink (RTD) cocktail, the Blackberry Lemonade Moonshine Cocktail, available in 12oz cans with 8% ABV. The product is now sold at select retailers, the Turlock taproom, and online for direct shipping to California residents aged 21 and older.
The Takeaway
RTD Expansion: Dust Bowl Distillery is entering the ready-to-drink market with its first product, a Blackberry Lemonade Moonshine Cocktail that’s available in 12oz cans. This marks a strategic shift from traditional spirits to a more convenient format, targeting consumers who want quality without the hassle.
Flavor Innovation: The cocktail combines Dust Bowl's signature smooth moonshine with real blackberry and lemonade flavors, creating a balanced drink that’s both refreshing and bold. It’s designed for portability while maintaining a bar-quality experience in a can.
Direct-to-Consumer Focus: The product is available online for California residents 21 and older, showing Dust Bowl's intent to build direct relationships with customers rather than relying solely on retail partnerships. This approach could help them test market response more effectively.
Original Press Release
Dust Bowl Distillery proudly announces its first entry into the ready-to-drink (RTD) category with the debut of its Blackberry Lemonade Moonshine Cocktail, now available in convenient 12oz 4-pack cans. At 8% ABV, this bold and refreshing release marks an exciting new chapter for the distillery as it expands beyond traditional spirits into the rapidly growing RTD space.
Crafted with real fruit flavors and featuring Dust Bowl’s signature smooth moonshine, the Blackberry Lemonade Moonshine Cocktail delivers a vibrant balance of juicy blackberry sweetness and bright lemonade tartness. Designed for both convenience and enjoyment, the cocktail delivers a bar-quality experience in a portable format—perfect for any occasion.
“Dust Bowl Distillery is excited to launch its first ready-to-drink creation, a Blackberry Lemonade Moonshine Cocktail,” said Luke Baker, Product Development Manager. “After months of experimenting with recipes and ingredients, Dust Bowl has perfected a well-balanced, smooth, and flavorful cocktail that’s great right from the can or served over ice for those who prefer sipping from a glass. This is just the beginning of our entry into the RTD market, with more flavors on the horizon.”
Dust Bowl Distillery’s Blackberry Lemonade Moonshine Cocktail is available now at select retailers, Dust Bowl’s Turlock taproom, and online for direct-to-consumer shipping to California residents 21 years and older.
Source: BevNET