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Good Game by T-Pain, a nootropic energy shot, is now available at 637 Murphy USA locations nationwide, with plans to expand to more than 800. The product was co-created by T-Pain and is supported by partnerships with Core-Mark, McLane, The H.T. Hackney Company, and Zuma & Sons. It is available in two flavors and manufactured in the USA, featuring natural flavors and colors.
Good Game’s entry into Murphy USA illustrates how a next‑generation energy shot can survive the decline of its legacy cousins while riding the wave of clean‑label, nootropic‑infused functional drinks reshaping that aisle. The press release notes that 637 Murphy USA locations now carry Good Game’s 2‑oz. shots, with a target to reach over 800 stores later in the year. That expansion comes on the back of a 3.2% drop in energy‑shot volume last year and a 6.8% rise in the broader functional‑beverage market—figures that give the launch a clear upside in a segment that is otherwise shrinking.
Good Game’s formula keeps it straightforward: zero sugar, no artificial dyes or flavors, Alpha‑GPC, L‑Theanine, B‑vitamins, and 200 mg of caffeine per shot. The blend positions the product as a sustained‑focus option without jitters common in many traditional shots, appealing to commuters, shift workers, and drivers who need a quick mental lift.
Price shows the premium edge. Good Game’s MSRP of $2.99 sits just above the average c‑store energy‑shot price of $2.89, as reported by Beverage Digest. The $0.10 markup aligns with the c‑store average, suggesting a premium positioning that could be sustainable if depletions remain healthy.
For distributors, Murphy USA’s 1,800‑plus footprint across 27 states offers high traffic but also demands careful placement. Position Good Game near checkout—42% of energy‑drink purchases happen there—to capture impulse buyers while monitoring sales to gauge whether the premium price point holds up against cheaper alternatives.
Bars and retailers can treat the launch as a test for a new category: if the shot moves well, it could become part of a broader menu that balances classic cocktails with functional drinks promising focus without the crash. Murphy USA’s 1,800 stores give Good Game a high‑traffic platform to prove whether its premium pricing wins over value shoppers—an outcome that will decide if this nootropic shot moves beyond a niche launch.
Original Press Release
Supported by Acosta, the nootropic energy shot line continues checkout-focused growth through national distribution partnerships.
May 12, 2026 – ATLANTA, GA – Good Game by T-Pain, the 2-oz. nootropic energy shot line, is now available at 637 Murphy USA locations nationwide, with expansion planned to more than 800 Murphy USA stores. The product was co-created by GRAMMY® Award-winning artist, entrepreneur, and cultural icon T-Pain, CEO of Nappy Boy Dranks.
The company’s expansion is supported by partnerships with four major distributors to the convenience channel: Core-Mark, McLane, The H.T. Hackney Company, and Zuma & Sons.
Designed for checkout placement and repeat purchase, Good Game delivers clean, controlled energy powered by nootropics. The product is formulated to support focus, mood, and cognitive performance, featuring a no-crash, no-jitters, niacin-flush-free blend positioned as a next-generation option within the convenience energy set. It is available in two flavors: Orange Vanilla Vortex and Strawberry Surge. The product is manufactured in the USA and features natural flavors and colors.
Category trends underscore the opportunity. While traditional caffeine-forward energy shots have declined in convenience, total energy beverages continue to grow, signaling demand for newer functional formats. Good Game is positioned to capture demand from consumers seeking a smoother energy experience without the spike-and-crash associated with legacy shots.
The zero-sugar 2-oz. format is built for impulse purchase and repeat use, resonating with commuters, shift workers, military personnel, drivers, and other convenience customers seeking a compact functional energy option.
“Good Game is about getting real focus when it matters,” said T-Pain, CEO of Nappy Boy Dranks. “It’s something I use in my own routine, whether I’m creating, driving, performing, or working late, and it’s built to be something people can rely on.”
As the brand enters 2026, Good Game will continue expanding placements and supporting retail partners through targeted activations across convenience and value channels.
Retailers interested in carrying Good Game by T-Pain can contact Acosta or inquire via the Core-Mark and McLane portals.
Sources consulted (web research):
- Tpains Good Game Nootropic Energy Shots Expand Into Murphy Usa
- Tpains Good Game Nootropic Energy Shots Expand Into Murphy Usa
- Nappyboydranks site
- Good Game
- Nootropic Drinks Role In Gaming Energy Drinks
- Tpains Energy Shot Now Shipping With Acosta Driving National Rollout
Source: BevNET