The News
Super Seltzer, a sparkling water brand that includes electrolytes and vitamins, has announced it will be available at Seasons Corner Market locations in New England starting early April. The product comes in three flavors — Grape, Lemon-Lime, and Grapefruit — and is sold in 12oz cans designed for high-visibility retail display.
The Takeaway
- Market Expansion: Super Seltzer is expanding into convenience stores through its partnership with Seasons Corner Market, which is a key move for reaching New England consumers who value on-the-go hydration and health-focused options. This distribution strategy shows the brand’s intent to grow beyond specialty retailers.
- Functional Beverage Appeal: The product combines sparkling water with electrolytes and vitamins, targeting health-conscious drinkers looking for something more than just sugar-free soda. It's positioned as a cleaner alternative to other functional beverages that often include artificial sweeteners or caffeine.
- Flavor Strategy: Super Seltzer is launching in three distinct flavors — Grape, Lemon-Lime, and Grapefruit — which are designed to stand out on shelves with bold, flavor-forward profiles. This approach suggests the brand is focusing on both taste and visual merchandising to attract consumers who want a refreshing, clean drink.
Original Press Release
The first sparkling water with electrolytes, vitamins and a touch of agave hits shelves in early April in three bold flavors — part of a new wave of beverages built for a better-for-you generation.
NEW ENGLAND — MARCH 24, 2026
Super Seltzer, the pioneering better-for-you sparkling water brand, today announced a landmark distribution partnership with Seasons Corner Market, one of New England's most respected and well-run convenience store operators. Beginning in early April, Super Seltzer will be available at your local Seasons Corner Market throughout New England.
The launch introduces Super Seltzer's all-new 12oz cans in three distinct flavors — Grape, Lemon-Lime, and Grapefruit — designed to merchandise prominently and deliver an elevated in-store presence.
WHAT MAKES SUPER SELTZER DIFFERENT
Sparkling water plus electrolytes, vitamins and a touch of agave — nothing artificial, nothing unnecessary
Low sweetness profile — no stevia, no caffeine, no overly sweet finish
Clean, great-tasting hydration in three bold, flavor-forward varieties: Grape, Lemon-Lime, Grapefruit
Available in 12oz sleek cans built for high-visibility retail merchandising
Available at your local Seasons Corner Market starting in early April
Super Seltzer was created at the forefront of a cultural shift in the beverage industry — one that demands better-for-you products without the unnecessary complexity that has come to define much of the category. Crafted with electrolytes, vitamins, and a touch of agave, Super Seltzer delivers clean, great-tasting hydration with a low sweetness profile — no stevia, no caffeine, and no artificial aftertaste. The result proves that better-for-you doesn't have to mean complicated.
“Launching with Seasons Corner Market is a dream first move for us. They're one of the most respected convenience operators in the country and their customers are exactly who Super Seltzer was made for. This partnership sets the tone for everything we're building.”
— ANN & VINU MALIK, CO-FOUNDERS, SUPER SELTZER
The partnership with Seasons Corner Market is a defining moment for the brand, bringing Super Seltzer to one of the most consistent and highly regarded convenience retail networks in New England. The new 12oz sleek can format was designed with the convenience channel in mind — visually striking, shelf-ready, and built to drive impulse purchase and repeat visits. Super Seltzer is available at your local Seasons Corner Market starting in early April.
Founded by Ann and Vinu Malik, a husband-and-wife team with deep roots as operators and brand builders, Super Seltzer brings real-world retail instincts to every aspect of its go-to-market strategy — from product formulation to packaging to placement. The Seasons Corner Market launch marks the beginning of a broader regional rollout as Super Seltzer continues to grow its footprint across New England and beyond.
Source: BevNET
