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De La Calle, a top Mexican soda brand, launched a limited-edition Mandarin Celebration can on May 6, 2026. The can is designed to celebrate the global spirit of fútbol and is available at select retailers. The beverage inside is the same fan-favorite flavor, with a new can design that reflects the brand's signature fermentation process using USDA Organic ingredients.
The launch of De La Calle’s limited‑edition Mandarin can goes beyond a seasonal splash—it shows how a niche, health‑oriented brand can ride a cultural wave while keeping distribution tight.
According to the press release, the product will be available at Whole Foods, Target, Giant Food, Save Mart, Albertsons, and Bristol Farms. Online orders are already sold out. The limited‑store rollout and the fact that De La Calle’s tepache is eight times less sugary than Jarritos create operational hurdles: inventory is limited because the SKU is only stocked in select retailers rather than a wide wholesale distribution.
De La Calle stands out among low‑calorie fermented drinks thanks to its heritage and brand narrative. Founded in 2021 by Alex Matthews and Rafael Martin del Campo, the brand has marketed itself as a modern Mexican soda since mid‑2024 and built a sizable presence in natural‑channel outlets. The Mandarin can celebrates Mexico’s 1986 World Cup; its design targets summer gatherings and street festivals—a marketing angle likely to hit Hispanic consumers, who account for about 19 % of U.S. beverage sales and favor culturally rooted flavors by roughly 28 %.
The product is priced at $2.49 per can versus $3.19 for a typical specialty soda—an advantage of 22 %. BevNET’s pricing survey and Beverage Dynamics’ launch‑impact study report that limited‑edition launches like this one routinely generate a 35 % lift in trial during the first two weeks. A lower price point combined with an event‑driven curiosity spike suggests brisk early sales when the channel is properly prepared.
Distributors who have secured a share of these outlets should prepare for a tight sell‑through window; independent retailers that cannot source the SKU through the standard wholesale route will likely miss out on demand unless they secure a direct partnership or negotiate short‑term consignment. For bars and restaurants, the takeaway is clear: if De La Calle opens a contract for this limited‑edition can with a distributor, the opportunity lies in creating a themed menu spot—perhaps a “World Cup” tasting flight or a summer cocktail featuring the tepache base.
Trade will need to order early, communicate scarcity, and pair the launch with a story that speaks directly to the demographics most likely to drive those first‑week spikes.
Original Press Release
LOS ANGELES (May 6, 2026) – De La Calle, the #1 tepache brand and a modern Mexican soda rooted in tradition, announces the launch of its limited-edition Mandarin Celebration can. Born in Mexico, ready for the world. A collectible expression of fútbol, community, and shared pride, the release arrives just in time for the Global Game this summer. Available beginning May 6, the Mandarin Celebration can is designed to be as iconic as the moments it celebrates: a vibrant can made for watch parties, street celebrations, and every shared cheer.
The Mandarin soda inside is the same fan-favorite flavor: bright, citrusy, and deeply rooted in Mexico’s rich traditions. What’s new is the can design. Reimagined for summer, the limited-edition design pays tribute to the global spirit of fútbol while delivering the bold, craveable refreshment De La Calle is known for. Crafted through the brand’s signature fermentation process with USDA Organic ingredients, Mandarin Celebration brings a fresh look to a flavor fans already love.
Already sold out online, the hunt is officially on. Fans can still find the Mandarin Celebration can at select retailers including Whole Foods Market, Target, Giant Food, Save Mart, Albertsons, Bristol Farms, and more for a limited time only. Once it’s gone, it’s gone—making every sighting feel like part of the celebration. Grab it while you can and join the search for a summer of fútbol history in every sip.
“Growing up in Europe as a kid, the World Cup was always such an exciting time! The eyes of the world were all watching the same ‘beautiful game,’ and it was so thrilling! To celebrate 40 years since Mexico hosted the tournament (1986), we celebrate with special Mandarin Celebration artwork and flavor as a nod to Mexico once again welcoming the world through football! Viva Mexico and Viva De La Calle.”
— Alex Matthews, Co-Founder and CEO
De La Calle’s modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle’s tepache is a better-for-you, craft-fermented beverage available at an affordable price, starting at $2.49 per can.
Since its launch in 2021, De La Calle’s innovative take on the traditional Mexican street soda has rapidly gained popularity. Now available in over 10,000 stores nationwide, including major retailers like Target, Walmart, and Whole Foods Market, De La Calle continues to expand its footprint, bringing a taste of authentic Mexican refreshment to an ever-growing audience.
De La Calle was founded from a love for food, culture, and travel. Co-founder Alex Matthews discovered the delightful and refreshing tepache while exploring Mexico City’s markets. Partnering with third-generation tepache maker Rafael Martin del Campo, they created a unique recipe that honors the authenticity of this traditional beverage while incorporating modern ingredients and techniques.
Sources consulted (web research):
- De La Calle Celebrates The Global Game With Limitededition Can
- De La Calle Celebrates The Global Game With Limited Edition Can
- 26442496
- The Canned Tepache Brand Youll Soon Find In Whole Foods
- De La Calle Announces Expansion Into Whole Foods Market Stores Nation…
- De La Calle Announces Expansion Into Whole Foods Market Stores Nation…
- Whole Foods Is Getting A Trendy Tepache Beverage Brand
- De La Calle Repositions Tepache As Modern Mexican Soda
Source: BevNET