Spadel Invests in Living Things, Boosting Gut-Health Soda Growth
Spadel is backing a UK brand called Living Things that's making gut-health sodas, and they're really pushing the idea of healthy drinks without sacrificing taste.
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Featured Industry Press Analysis
Palo Azul Tea Secures Nationwide Vitamin Shoppe Deal, Expands to 1,000+ Stores
Magiktea, an organic palo azul tea brand, has launched nationwide at The Vitamin Shoppe, marking a major distribution milestone.
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Hint Ships Limited-Edition Winter Variety Pack with Apple Cinnamon, Spiced Pear, Cranberry Orange, and Peppermint Bark
San Francisco–based Hint released a seasonal Winter Variety Pack of unsweetened fruit-essence waters—Apple Cinnamon, Spiced Pear, Cranberry Orange, and Peppermint Bark—sold in 12-count cases of 16-oz bottles for $22.99 on drinkhint.com, Amazon, and select retailers for a limited time.
Protein2o Rolls Out First Rebrand in Eight Years with New Formula, Safari Sundays Packaging, and ‘2 Things at Once’ Campaign
Protein2o is refreshing its clear protein water line with upgraded whey isolate levels, a proprietary electrolyte blend plus B5 and B6 for absorption positioning, sub-90-calorie zero-sugar bottles, and fitness-first creative from X&O under the ‘2 Things at Once’ idea.
Marquis Debuts Limited-Edition Pineapple Passion with a ‘Vacation in a Can’ Winter Push
Los Angeles–based Marquis rolled out Pineapple Passion as a limited-time, tropical sparkling flavor in a bright yellow can—same 100mg organic tri-blend caffeine as the core line, pitched as a deliberate summer vibe dropped mid-winter with new creative from marketing.
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