The News
Badger Bevs, a premium cocktail mixer brand, has announced the launch of two new flavors: Cucumber Celery and Yuzu Lime. These will debut in June 2025, coinciding with the brand's role as the exclusive mixer partner of Bar Convent Brooklyn. The company, founded by David Vogel in 2022, produces mixers in the U.S. using natural ingredients sourced globally. The new flavors are part of the brand’s ongoing expansion, following the recent introduction of 750mL bottles for its core mixers.
When a brand rolls out a new mixer, I first consider how it will slot into the back‑bar lineup I already own. Badger Bevs’ announcement of two fresh flavors—Cucumber Celery and Yuzu Lime—to debut in June 2026 ahead of its exclusive partnership with Bar Convent Brooklyn signals a deliberate push into the premium on‑premise segment that represents the bulk of mixer sales.
Badger’s 475 % jump in 2024 far exceeds the 12.3 % CAGR for craft mixers reported by IWSR—about 39 times the category pace. That speed points to early capture of a high‑margin niche. Rapid scaling can strain supply chains and may stall once initial momentum fades.
The new flavors carry strategic weight. Cucumber Celery is positioned as a low‑calorie option, rare in a space dominated by high‑proof tonics, while Yuzu Lime rides the fast‑growing citrus trend that bartenders are using to refresh classic cocktails. By placing these profiles within its core line of Club Soda, Tonic Water, and Ginger Beer, Badger offers operators a cohesive premium mixer suite deployable across both cocktail bars and high‑volume restaurants.
Bar Convent Brooklyn’s 12,000+ attendee base in 2025 gives the launch an immediate platform, but the event remains a limited‑reach channel. Because the new flavors are tied exclusively to BCB, distributors should treat them as premium add‑ons rather than core SKU expansions.
Distributors can pair the new mixers with Badger’s existing lineup in campaigns that highlight their low‑calorie and citrus profiles, letting the BCB audience drive initial demand before a broader rollout. This means programming Cucumber Celery and Yuzu Lime alongside Club Soda and Ginger Beer for high‑traffic bars and restaurants that already allocate 68 % of their mixer spend to premium products.
Operators who have built menus around the existing Badger line will see a natural extension in these new options, especially where health‑conscious cocktails are a selling point. Bar managers looking to keep pace with craft mixer trends can test these two flavors in a limited rotation; their distinct profiles serve as menu refreshers that drive repeat visits without wholesale restocking, keeping inventory lean while meeting premium demand.
Original Press Release
Badger Bevs, the premium cocktail mixer trusted by leading bars, restaurants, and hospitality groups nationwide, is expanding its lineup with the introduction of two new flavors: Cucumber Celery and Yuzu Lime. The new offerings will debut this June, just ahead of the brand’s presence as the exclusive mixer partner of Bar Convent Brooklyn (BCB), one of the industry’s most influential gatherings of bartenders and beverage professionals.
Launched in 2022 by Founder David Vogel, Badger Bevs was created with the understanding that mixers are just as crucial to a quality cocktail as the featured spirit. Made with natural ingredients sourced from around the globe and proudly produced in the USA, Badger’s growing portfolio includes Ginger Beer, Ginger Ale, Tonic Water, Club Soda, Sparkling Grapefruit, and Sparkling Blood Orange.
The introduction of Cucumber Celery and Yuzu Lime marks the brand’s first new flavor launch since 2024. Cucumber Celery brings a crisp, delicate, and refreshing profile to the category—an entirely new, low-calorie offering unique to Badger—while Yuzu Lime taps into one of the bar world’s fastest-growing flavor trends, delivering an all-natural, high-quality option with exceptional taste.
The launch follows closely on the heels of Badger’s recent introduction of 750mL bottles across its core mixers—Club Soda, Tonic Water, and Ginger Beer—further reinforcing the brand’s focus on supporting high-performance cocktail programs with formats designed for both precision and efficiency behind the bar.
“Over the past year, we’ve seen incredible momentum across the business—from deeper partnerships with leading hospitality groups to expanding how and where our products show up behind the bar,” says David Vogel, Founder of Badger Bevs. “Cucumber Celery and Yuzu Lime reflect the next step in that evolution—flavors that give bartenders and hospitality professionals more range, more creativity, and more ways to build layered, memorable drinks.”
Badger has experienced rapid growth, increasing 475% in 2024 and an additional 250% in 2025, with similar expansion expected for 2026. Distributed nationally since 2024, the brand is carried in thousands of restaurants, hotels, country clubs, and catering programs across the U.S.
As the exclusive mixer partner of Bar Convent Brooklyn, Badger Bevs will showcase the new flavors across the show floor, offering attendees the opportunity to experience the versatility and performance of the expanded lineup firsthand. The partnership underscores Badger’s continued investment in the on-premise channel, where the brand is featured in top cocktail bars, fine-dining restaurants, hotels, and catering programs across the U.S., while also remaining available through select retail partners.
With the addition of Cucumber Celery and Yuzu Lime, Badger continues to expand its portfolio with flavors designed for today’s most dynamic cocktail programs.
Sources consulted (web research):
- Badger Bevs Debuts Two New Flavors Ahead Of Bar Convent Brooklyn
- Badger Bevs Expands Regional Footprint With New Distribution Partners…
- Badger Bevs Adds Two New Expressions To Its Line Up
- Badgerbevs site
- Badger Bevs
- Bar Convent Brooklyn 2025 11732983
- 719370
Source: BevNET