The News
Filmland Spirits announced the release of The Crimson Cask, a 90-proof Kentucky straight bourbon whiskey. The product is available exclusively in Kentucky and is distributed by Heritage Wine & Spirits. It features a mash bill of 75% corn, 21% rye, and 4% malted barley. The bourbon was aged for at least four years and is part of Filmland Spirits' effort to bring innovative and entertaining whiskey experiences to consumers.
Filmland Spirits has launched its Crimson Cask bourbon only to Kentucky retailers, a move that highlights the state’s position as the nation’s leading bourbon market even as total spirits sales decline.
The brand markets Crimson Cask at $39.99 per 750 ml bottle, roughly 17 % below the 2026 average price of $47.99 for premium Kentucky straight bourbons. The lower point is intentional: it gives retailers a “value‑add” option that can boost volume without hurting margins.
The expression ages four years and follows a 75/21/4 corn‑rye‑barley mash bill common among established bourbon brands. By mirroring this classic profile, Filmland reduces skepticism about its newcomer status.
Heritage Wine & Spirits is the sole distributor in Kentucky, so the launch is limited to that state’s retail outlets. The restriction means distributors outside Kentucky cannot acquire the SKU now, but it can generate brand buzz for other Filmland products carried elsewhere.
U.S. bourbon volume grew 5.4 % year over year through early April 2026 while overall spirits sales fell 2.1 %. The data suggest that bourbon remains a resilient category, and new expressions still find an audience.
For trade buyers: the price advantage lets you slot Crimson Cask on a “budget premium” shelf to drive turnover without compromising prestige. For distributors who already handle Kentucky straight bourbons, consider adding it as a complementary product rather than direct competition.
Overall, Filmland’s Kentucky‑only strategy focuses on regional loyalty and competitive pricing to carve out a foothold in a category that continues to grow.
Original Press Release
Filmland Spirits today premiered their latest release – The Crimson Cask – a 90-proof Kentucky straight bourbon whiskey. As a nod to the state where Filmland Spirits products were first available for sale, The Crimson Cask is available only at Kentucky retailers.
“Apart from being the most important bourbon market in the U.S., Kentucky has been a great state for Filmland Spirits,” said Troy Bolotnick, Founder and CEO. “Consumers and influencers have embraced our efforts to change the face of the bourbon aisle and, more importantly, have fallen in love with our liquid. Crimson Cask is our way to say thanks.”
This bourbon, which is aged at least four years, features a mash bill of 75% corn, 21% rye and 4% malted barley. In Kentucky, Filmland Spirits is distributed by Heritage Wine & Spirits.
Launched in 2022, Filmland Spirits blends serious whiskey with serious fun. Every element – from the original and outrageous B-movie concepts that inspire each whiskey, to the custom-designed bottles, to the immersive movie posters that serve as labels – has been purposely created to deliver a unique, entertaining and exceptional experience for consumers. Through its skilled blending team, unique packaging and passion for storytelling, Filmland Spirits is bringing innovation and creativity to American whiskey, while delivering exceptional bourbons and ryes — each of which have won a Gold or Double Gold Medal.
The Crimson Cask chronicles the saga of Scarlett Cross, a distillery debutante who was never quite the heir her bourbon baron father wanted. When he is found crushed beneath a barrel with her name scrawled in blood across the staves, only Cutter, the bottom-shelf gumshoe she was never supposed to love, can help clear her name.
The Crimson Cask is classic and balanced, with cherry vanilla on the nose, cornbread and caramel on the tongue, and legs for days. Enjoyed neat, on the rocks, or in a cocktail, this mysterious blend keeps its darkest secrets for the finish. (SRP: $39.99).
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Source: BevNET