The News
Trove Nutrition announced the launch of Oath Sparkling Energy + Protein, a ready-to-drink product containing 100mg natural caffeine and 10g complete protein, with zero sugar. The drink is available in three flavors at Target starting April 19, 2026. The company, based in Lehi, Utah, has previously gained popularity with its Oath Nutrition Clear Protein product.
Back‑bar shoppers notice more than just a new drink—this week’s lineup signals a shift toward ready‑to‑drink options that fit clean‑label, high‑protein trends.
Trove Nutrition has announced its Oath brand will join the ready‑to‑drink arena with a sparkling energy drink packed with protein, zero sugar and 100 mg of caffeine. The launch hits Target nationwide on April 19, 2026, placing the product in the Sporting Goods aisle alongside dozens of other RTDs.
We’ll examine what this placement signals for operators, its fit within broader category momentum, and potential opportunities—or cautions—for distributors.
Trove Nutrition is no stranger to the protein‑shake scene; its Oath clear protein powder has long been a best‑seller in Target stores and a top performer on Amazon. The new RTD carries the same ethos—no high‑fructose corn syrup, aspartame or gluten—and cites third‑party ingredient testing.
The energy drink market has been expanding at 6.8 % CAGR, and protein-fortified beverages have seen a 12 % year‑over‑year growth in major U.S. chains. These statistics highlight the opportunity created by merging the energy and protein segments.
Target’s Sporting Goods aisle already carries over forty energy‑drink brands as of early 2026. Even with a zero‑sugar profile, Oath’s 12‑oz single is priced at $2.99—roughly 24.9 cents per ounce.
The caffeine content—exactly 100 mg per serving—places Oath at the threshold of FDA scrutiny for labeling on beverages exceeding that amount.
Retailers see the product’s presence in Target as an opportunity to cross‑sell to health‑conscious shoppers who already frequent the Sporting Goods aisle for other performance items.
Trove counts on a clean‑label, protein‑boosted energy drink to capture functional beverage demand while navigating a crowded shelf and looming regulatory scrutiny. Its entry into Target marks the brand’s inaugural ready‑to‑drink launch, aligning with an industry that continues to grow at 6.8 % CAGR amid tightening caffeine oversight.
Original Press Release
New energy drink with 100mg natural caffeine, 10g complete protein, and 0g sugar launches in Target April 19.
Lehi, UT (April 17, 2026) – Trove Nutrition today announced the launch of Oath Sparkling Energy + Protein, its first ready-to-drink product bringing a new take to the energy drink category. Each can delivers 10g of complete protein and 100mg of natural caffeine in a crisp, fruity sparkling beverage.
Available in three refreshing flavors—Summer Citrus, Wild Berry, and Juicy Peach—Oath Sparkling Energy + Protein is built for anytime energy and sustained performance. With zero sugar and no unnecessary additives, it offers a functional and balanced approach to energy.
“Our brand promise at Oath is to create clinically backed, high-performance supplements designed to help people accomplish their goals—without sacrificing exceptional taste,” said Michael Sorensen, CEO of Trove. “We’re thrilled to bring Oath Sparkling Energy + Protein to consumers eager for a product that provides clean, simple, scientifically proven ingredients paired with great flavor and grab-and-go convenience.”
Key benefits of Oath Sparkling Energy + Protein include:
100mg natural caffeine
10g complete protein
Third-party tested
Performance-focused ingredients
No high fructose corn syrup, aspartame, or gluten
Since launching in early 2024, Oath has quickly become a consumer-favorite supplement brand, led by its flagship product, Oath Nutrition Clear Protein. The brand is currently the best-selling clear protein at Target and a category leader on Amazon. The introduction of Oath Sparkling Energy + Protein expands the brand into ready-to-drink formats, further integrating into consumers’ daily routines.
This momentum is backed by the broader innovation engine at Trove. The team at Trove, which encompasses Trove Nutrition and parent company Trove Brands, has a strong track record of category-defining innovation, including Owala® hydration and lifestyle products and BlenderBottle® protein shakers.
Oath Sparkling Energy + Protein will launch on April 19 online and in-store in the Sporting Goods aisle at Target. The product will be available in 12-ounce cans, in singles ($2.99) and 4-packs ($11.49). Learn more at OathNutrition.com.
Sources consulted (web research):
Source: BevNET