The News
ONE ROQ Spirits, LLC announced the release of its Q1 2026 Marketplace Performance Report. The report shows approximately 140-180% year-over-year growth in marketplace activity, consistent ~3–4x baseline return on ad spend, average order value trending toward ~$180, and 12–25% membership adoption rate among first-time buyers. The company is expanding its digital growth infrastructure following the spin-out of its technology assets into Drink Tech, LLC.
Trade readers will want a quick snapshot of how ONE ROQ’s first‑quarter results stack up against broader industry trends, and what that means for shelf space and inventory planning. Below are the key take‑aways from the Q1 2026 marketplace performance report, framed in the context of current online alcohol market growth and typical e‑commerce returns.
Quarterly activity from ONE ROQ shows a 140–180 % year‑over‑year jump and an average order value near $180.
- The spike reflects a membership‑driven acquisition model coupled with a low‑cost digital distribution stack that keeps inventory costs down while feeding a high‑volume, low‑margin consumer base.
Membership adoption rates hover between 12 % and 25 %.
- This level of penetration can translate into substantial volume growth for brands that keep inventory costs low while engaging consumers directly through the platform.
ROAS between 3× and 4×, peaking over 13×; typical e‑commerce ROAS for alcohol brands sits at 1.5×–2.5×.
- The baseline above industry median indicates an efficient acquisition funnel that scales well. Operators may find a lower acquisition cost per sale appealing when balancing shelf allocation against traditional distribution.
Digital channels can deliver high returns relative to traditional retail, but the novelty effect may fade as the market reverts toward its normal growth patterns.
What this means for trade
- Shelf opportunities: Brands that have proven membership‑driven volume gains could negotiate shelf space with distributors who are open to direct‑to‑consumer models.
- Inventory mix: Low‑margin, high‑volume digital sales encourage brands to maintain lean inventory while still feeding consumer demand; distributors can plan accordingly.
- Acquisition cost and marketing spend: The 3–4× ROAS benchmark suggests that a brand’s ad spend converts more efficiently than the typical 1.5–2.5× seen in alcohol e‑commerce, which could justify higher media budgets or more aggressive campaign tactics.
Key facts from broader industry context
- Global online alcohol market: $149.7 billion in 2023, projected to grow at a 12.4% CAGR through 2030.
- U.S. spirits market (NIQ data): Grew 4.5 % in volume and 6.8 % in value in 2025; ONE ROQ’s 140–180 % YoY marketplace growth far exceeds this category average.
- Typical e‑commerce ROAS for alcohol brands: 1.5×–2.5× baseline.
These figures underscore that ONE ROQ’s performance is not only impressive within its own platform but also outpaces the steady, moderate growth seen in the broader U.S. spirits market and online alcohol retail landscape.
Original Press Release
DEL MAR, Calif. — ONE ROQ Spirits, LLC today announced the release of its Q1 2026 Marketplace Performance Report, highlighting strong early traction across its digital commerce platform and continued development of its technology-driven growth infrastructure for the beverage industry.
The report reflects progress made during the first quarter of 2026 as the Company advances its marketplace strategy and expands its platform capabilities following the spin-out of its technology assets into Drink Tech, LLC.
Marketplace Performance Demonstrates Early Validation
During Q1 2026, ONE ROQ’s marketplace delivered meaningful growth and efficiency improvements:
Approximately 140-180% year-over-year growth in marketplace activity
Consistent ~3–4x baseline return on ad spend (ROAS), with peak periods exceeding 13x
Average order value (AOV) trending toward ~$180, reflecting increased basket size and premium purchasing behavior
12–25% membership adoption rate among first-time buyers
These results indicate early validation of the Company’s acquisition and conversion model, supported by efficient traffic sourcing and improving customer behavior trends.
Platform Strategy: From Marketplace to Growth Infrastructure
Beyond transactional performance, the Company emphasized the continued development of its broader platform architecture.
Over the past quarter, ONE ROQ has focused on building a system designed to align customer acquisition, retention, and long-term value creation within a single ecosystem.
This includes the advancement of an emerging growth engine for beverage operators, designed to extend these capabilities to brands, retailers, and distributors operating within a compliant, three-tier framework.
“The goal is to move beyond isolated transactions and build a platform where growth compounds over time, and where industry operators can thrive” said Garrett Green, Founder and CEO of ONE ROQ. “What we’re seeing now are early signals that this model can scale.”
Structural Evolution Supports Scalable Growth
In late 2025, ONE ROQ completed a strategic restructuring, establishing Drink Tech, LLC as the operator of its technology platform and marketplace infrastructure.
This separation enables:
Greater flexibility in platform development
Clear alignment with regulatory frameworks
Expanded opportunities for partner participation
ONE ROQ Spirits continues to operate as a supplier and brand owner, participating on the platform under the same commercial terms as other brands—an approach designed to support compliance with U.S. three-tier regulations and avoid preferential treatment.
Features and Customer Value Expansion
The Company’s native feaures continues to play a central role in customer economics.
With rates between 12–25%, compliant innovation features are contributing to:
Increased purchase frequency
Higher average order values
Improved retention and lifetime value
This positions membership as a core driver of long-term platform efficiency, rather than a supplemental revenue stream.
Looking Ahead: Platform Expansion and Industry Integration
Looking forward, ONE ROQ plans to continue expanding its platform capabilities and onboarding additional industry participants.
Key areas of focus include:
Continued optimization of marketplace performance
Expansion of partner participation across brands and retailers
Introduction of new engagement and reward-based features
Ongoing development of infrastructure to support scalable, compliant growth
The Company also indicated that it expects to pursue a public, priced offering at the Drink Tech level, aimed at supporting continued technology expansion and the rollout of its asset-linked engagement framework.
Sources consulted (web research):
- One Roq Spirits Launches New Spirits Licensing Platform
- One Roq Spirits Launches Licensing Platform Combining Premium Spirits…
- One Roq Spirits Announces Strategic Restructuring And Launch Of Natio…
- One Roq Releases Q1 2026 Marketplace Performance Report Signals Expan…
Source: BevNET