Spirits Pioneer Jeptha Creed Announces Kentucky Heirloom Bourbon ‘Bruce’s Blue’
Jeptha Creed Distillery is releasing Bruce’s Blue Kentucky Straight Bourbon Whiskey, made from heirloom corn grown on their farm.
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Featured Spirits
Filmland Spirits' Moonlight Mayhem! 2 Becomes Most Awarded Double Gold at SFWSC, TAG
Filmland Spirits' limited-edition bourbon, Moonlight Mayhem! 2 The White Port Wolf, won double gold at two major spirit competitions this year.
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Spirits: Sazerac Invests in 818 Tequila, Secures U.S. Distribution Rights
Sazerac Announces Strategic Partnership and Financial Investment in 818 Tequila - relevant news for the beverage industry.
Spirits Señorita Adds 750‑mL Non‑Alcoholic THC Spirit Ahead of Cinco de Mayo
Señorita, a popular THC margarita brand, has launched 1777, its first non-alcoholic hemp-derived THC spirit, available for Cinco de Mayo.
Spirits: Solento Organic Tequila Secures Michigan Deal With Imperial Beverage
Solento Organic Tequila Launches in Michigan With Imperial Beverage - relevant news for the beverage industry.
Whole Foods Nationwide Rollout of Evolution Fresh's Organic Ready‑to‑Drink Teas
Evolution Fresh has launched new organic teas at select Whole Foods Market stores, offering ready-to-drink options with cold-pressed juice and functional wellness benefits.
ZZAI Launches West African Drinks, Seeks $120K Kickstarter Ahead of Fancy Food Show
ZZAI, a West African sparkling beverage brand, is launching a new line of four distinct sparkling drinks with a Kickstarter campaign ahead of its debut at the Summer Fancy Food Show 2026.
Best Whiskey Investment Strageties 2026: Casks vs Bottles, Regions, Authentication & Value Guide
Entering the rare spirits market in 2026 presents a sophisticated window for mean reversion plays after the liquidity recalibration of 2024–2025, with this handbook walking through how small investors can think about rarity, vehicles, regions, and authentication.
The Rye Renaissance and the Flight to Provenance: A Strategic Playbook for the Modern Whiskey Era
After the 2021–2023 sales spike, global whiskey is consolidating while premium tiers and provenance-led brands still show the strongest growth signals in published market data.
Industry: Skinny Mixes Launch Hydration Stix & Protein Coffee on April 23
Jordan's Skinny Mixes has launched Refresher Stix and Protein Coffee Stix, new portable drink sticks that offer hydration and energy without compromising health goals.
Spirits Woodford Reserve Returns with Mint Julep Tent for 152nd Kentucky Derby
Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®' - relevant news for the beverage industry.
WALOVI Secures Distribution Agreements in Portugal and Spain
WALOVI, a Chinese company, has signed distribution deals in Portugal and Spain, marking its move from scattered presence to regional expansion.
Low-barrier growth levers for craft distilleries (marketing and distribution first)
A straight rundown of mostly low-cost tactics craft distilleries can use for attention, sales, and distributor conversations, in rough order of impact for a small producer.