Spirits Brand London Liqueur Co Expands U.S. On‑Premise Presence via OneBarUSA
London Liqueur Co. is teaming up with OneBarUSA to get more national on-premise sales in the U.S.
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Spirits Importer Hotaling & Co. Names Laura Newman Luxardo’s First U.S. Ambassador
Hotaling & Co. has appointed Laura Newman as its first U.S. brand ambassador for Luxardo, an Italian liqueur, to promote the product in the American market.
Spirits Lucas Bols Launches North America Bols Cocktail Battle, April‑May Entry Window
Lucas Bols Launches "Bols Cocktail Battle" in North America as Part of Global Bartender Competition - relevant news for the beverage industry.
Sunny Leone's Participation Marks Delhi Cocktail Week 2026 Grand Closing
Sunny Leone and Potions Brings Star Power to the Grand Closing of Delhi Cocktail Week 2026 - relevant news for the beverage industry.
Disaronno's Godfather Week Boosts Spirits Distribution Across U.S. Bars
Disaronno is bringing back Godfather Week, a global celebration of the classic Godfather cocktail, with events in bars across the U.S. from April 6–19, 2026.
Disaronno's Godfather Week Expands U.S. Spirits Distribution
Disaronno is bringing back its Godfather Week celebration in the U.S., highlighting the classic Godfather cocktail with over 49 participating bars and retailers from April 6–19, 2026.
El Mayor Tequila Expands Spirits Presence Through Tales on Tour Initiative
El Mayor Tequila is teaming up with Tiffanie Barriere and the Tales of the Cocktail Foundation to bring cocktail education and industry events to bartenders across the U.S., with a focus on product knowledge and creative competition.
Apothecary Opens in 2026 Blending Pharmacy and Cocktail Artistry
Apothecary Cocktail Lounge is opening in May 2026, blending the science of pharmacy with the artistry of cocktails to create a space focused on care and precision.
Ilegal Mezcal's 20-Year Craft Legacy Shakes Spirits Industry
Ilegal Mezcal is celebrating 20 years of making mezcal in Oaxaca, tracing its roots back to a small bar in Guatemala and highlighting how it helped shape the U.S. cocktail scene with bold, artisanal expressions.
Chicken Cock Whiskey Unveils The Coupe Speakeasy Expansion in Louisville
Chicken Cock Whiskey is reimagining its speakeasy in Louisville as 'The Coupe,' a new cocktail destination that blends the brand's 1856 heritage with modern, immersive experiences. The relaunch includes exclusive events and collaborations like Mover & Shaker’s pop-up during an opening weekend celebration starting March 26.
Ketel One Redefines Martini as Daytime Cocktail Staple
Ketel One Vodka is redefining the martini as a daytime drink with Patrick Schwarzenegger in a new creative that shows how cocktails can be enjoyed anytime, not just after dark.