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NEFT Vodka, a two-ingredient vodka known for its eco-conscious barrel packaging, announced a new California-wide distribution partnership with Sunset Distribution, Matagrano Inc., and Heimark Distributing Company. The collaboration aims to deliver coordinated statewide coverage through thousands of on- and off-premise accounts. The partnership is part of the California Beverage Solution network.
NEFT Vodka has just secured a statewide distribution network in California through three independent distributors—Sunset, Matagrano Inc., and Heimark Distributing Company. The brand now reaches roughly 90 % of the state’s population via the California Beverage Solution (CBS) network, covering about 37,100 accounts.
The move is driven by CBS, formed in August 2023 by seven distributors that collectively serve almost the entire state. Those members bring more than 450 years of industry experience, giving NEFT an instant footprint that would otherwise take months to build.
NEFT’s two‑ingredient blend—rye and alpine spring water—paired with sustainable metal barrel packaging positions it as a premium vodka that aligns with California consumers’ appetite for high‑quality, environmentally conscious products. The brand earned double Gold medals at the 2018 San Francisco World Spirits Competition, lending credibility in a market where distributors vet new entries against established benchmarks.
By tapping CBS’s existing cold‑chain and temperature‑controlled infrastructure, NEFT can streamline inventory management across its three partners. This reduces stockouts in high‑volume on‑premise accounts and supports more predictable depletions—essential when handling perishable spirits at scale.
For operators, the partnership means a premium vodka that can hit both major retail chains and top‑tier bar menus with fewer bottlenecks. It also signals to distributors that NEFT is committed to long‑term relationships in California, rather than treating the launch as a one‑off event. The brand will likely roll out promotional support, sales training, and co‑marketing initiatives to boost consumer awareness.
NEFT’s entry into California via CBS is not just geographic expansion; it’s a strategic alignment with an independent distributor network that already covers 90 % of the state’s population and manages tens of thousands of accounts. Operators seeking a premium vodka capable of on‑premise velocity and retail presence now have a partnership‑backed platform that cuts typical distribution friction in this market.
Original Press Release
NEFT Vodka, the award-winning two-ingredient vodka known for its eco-conscious barrel packaging, today announced a new California-wide distribution partnership with Sunset Distribution, Matagrano Inc., and Heimark Distributing Company—key members of the California Beverage Solution. The collaboration brings together leading, locally owned distributors to deliver coordinated statewide coverage and expanded access across thousands of on- and off-premise accounts.
By aligning with the California Beverage Solution network, NEFT gains the advantage of a unified distribution model that combines deep local market expertise with the operational scale required to effectively serve one of the most competitive beverage landscapes in the country. The partnership is designed to streamline logistics, strengthen account relationships, and accelerate velocity across both retail and hospitality channels.
California represents a critical growth market for premium spirits, where consumer demand continues to shift toward premium products, differentiated brand experiences, and thoughtful design. Through this expanded distribution footprint, NEFT is positioned to meet that demand with greater consistency and visibility, while building on its momentum in key metropolitan markets throughout the state.
NEFT Vodka, an ultra-premium Austrian spirit distilled from ancient grains of rye and Alpine spring water, is recognized for its exceptionally smooth profile and its distinctive, sustainable metal barrel packaging. The brand has carved out a unique position in the category by offering a two-ingredient vodka paired with modern design and a focus on versatility, appealing to both cocktail-forward on-premise accounts and sustainability-conscious retail consumers.
The new partnership also reflects a broader strategy to scale NEFT’s presence through strong regional operators who bring established relationships and a nuanced understanding of their markets. Sunset Distribution, Matagrano Inc., and Heimark each contribute decades of experience and credibility, with proven track records of building premium and craft brands across California.
“We are excited to partner with Sunset, Matagrano, and Heimark to accelerate NEFT’s growth in California,” said Justin Burnett, U.S. Chief Sales Officer of NEFT Brands. “These teams bring decades of trusted relationships and deep market expertise. As consumer demand continues to shift toward premium spirits and more elevated drinking experiences, this partnership allows us to meet that demand more effectively and expand our presence across the state.”
With this announcement, NEFT continues to invest in strategic distribution partnerships that support long-term growth, reinforce brand positioning, and create meaningful connections with consumers across key markets.
Sources consulted (web research):
- Neft Vodka Scales California Distribution Through Strategic Multi Par…
- Neft Vodka Distribution Expansion
- 7 California Distributors Form Alliance To Create Statewide Network
- California Beverage Solution Middle Tier Consolidation
- Neft Vodka Shares Record Setting Growth And Expansion
- Neft Vodka Scales California Distribution Through Strategic Multipart…
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Source: BevNET