The News
El Mayor Tequila is rolling out 375mL sizes of its Blanco and Reposado expressions, available at $14.99 each, starting this month. The brand has also launched a cocktail kit featuring a 375mL bottle of Reposado along with ingredients for two popular drinks—Tequila Sunrise Spritz and Paloma Fresca. The products are distilled in Arandas, Mexico, using estate-grown Blue Weber Agave.
The Takeaway
Smaller Sizes for Broader Appeal: El Mayor is tapping into the growing demand for more accessible tequila options by introducing 375mL bottles of its Blanco and Reposado expressions. This move makes the brand more approachable for casual drinkers or those looking to try new cocktails without committing to a full bottle, especially during spring when cocktail consumption rises.
Cocktail Kit Strategy: The $89.99 kit featuring El Mayor Reposado paired with ingredients for a Tequila Sunrise Spritz and Paloma Fresca shows the brand is thinking beyond just selling tequila—this is about creating a complete drinking experience. It’s a smart way to introduce new consumers to the product while also encouraging repeat purchases.
Family-Owned Brand Focus: As a family-owned operation, El Mayor emphasizes quality and tradition, with its agave grown on estate lands in Jalisco. The brand’s focus on accessibility through smaller sizes reflects a balance between maintaining premium standards and meeting modern consumer preferences for flexibility and affordability.
Original Press Release
El Mayor Tequila – the celebrated premium tequila from the Gonzalez family – is offering new 375mL sizes of its award-winning Blanco and Reposado expressions to better meet consumers’ usage needs and preferences. Beginning this month, the 375mL sizes of El Mayor Blanco and El Mayor Reposado will be available at a minimum suggested retail price of $14.99. To usher in springtime cocktail season, El Mayor and Cocktail Courier also are introducing a $89.99 cocktail kit which features a 375mL bottle of El Mayor Reposado along with ingredients for a Tequila Sunrise Spritz and Paloma Fresca.
“We know people want great tequila that fits their lifestyle and their budget,” said El Mayor Brand Manager Kayleigh Longo. “Offering a smaller size like our 375mL makes it easier to discover something new, whether you’re attending a party or mixing a simple cocktail at home. After introducing our 1.75L last year, we’re excited to deliver more ways to enjoy El Mayor, no matter the time or place.”
Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley and highlands area of Jalisco, Mexico. El Mayor Tequila Blanco is an unaged, crystal clear tequila that offers a crisp, light body with a hint of floral and pepper. El Mayor Tequila Reposado is a bright, golden tequila that was rested in American white oak barrels for a minimum of nine months and delivers hints of fruit flavors with vanilla and spice.
El Mayor Tequila Blanco earned gold medals at the 2025 ASCOT Awards, the 2025 San Francisco World Spirits Competition and the 2025 SIP Awards; and El Mayor Tequila Reposado was awarded a gold medal at the 2025 ASCOT Awards and a platinum medal at the 2025 SIP Awards. In addition, El Mayor Tequila Reposado was recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).
For recipes and more information about El Mayor Tequila, or to find a retailer, visit elmayor.com and follow @elmayortequila on Facebook, Instagram and TikTok.
Source: BevNET
