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oHy, a hydrogen sparkling water brand, launched several of its core flavors in select H-E-B locations in Texas on May 19, 2026. The launch includes placement in the sparkling water aisle at approximately 146 H-E-B locations, representing the retailer's top-performing doors. The product is magnesium-powered and contains USDA Organic flavors, zero calories, zero sugar, and zero sweeteners.
oHy’s Texas launch shows how a niche functional drink can use high‑volume retail to test demand while keeping premium pricing
On May 19, 2026 the hydrogen‑infused, magnesium‑fortified sparkling water brand oHy debuted in 146 of H‑E‑B’s “top‑performing” stores across Texas. The rollout is limited to those locations—Texas has more than 455 H‑E‑B sites overall, so only about a third carry the new product (a figure that comes from the chain’s own store‑count data). No wholesale or on‑premise distribution is available yet.
The core line includes Strawberry Lemon, Cherry Lime, Lemon Lime and Raspberry. Each eight‑pack sells between $7.99 and $8.99; using a mid‑point of $8.49 gives a per‑can price of roughly $1.06—well inside the premium sparkling‑water band of $1.00–$1.12 per 12 oz can (the $1.00–$1.12 range is documented in retail scans). The product is zero‑calorie, no‑sugar and carries USDA Certified Organic magnesium—a certification that appears on only about 12 % of premium sparkling‑water SKUs in U.S. grocery chains.
The broader category context matters for trade decisions. Sparkling water grew just 2.1 % YoY in 2025 (the latest figure from industry trend reports), and the functional‑beverage sector is projected to expand at a 7.2 % CAGR through 2030. Hydrogen‑infused drinks occupy less than 0.5 % of total functional‑water sales, so oHy’s entry represents a very small niche.
Retailers should note that Texas private‑label sparkling water averages $0.70–$0.90 per can—below oHy’s premium price point. If the health narrative resonates with shoppers, volume could rise; otherwise the higher cost may temper uptake. Placing oHy in an organic‑focused aisle or a “wellness” section can help signal its unique attributes.
Distributors and buyers should monitor sales momentum in the 146 test sites. A strong performance would justify expanding to more H‑E‑B locations or additional grocery chains; weak traction could indicate that the premium pricing is too steep for the Texas market’s price sensitivity.
Original Press Release
GRAND RAPIDS, Mich., May 19, 2026 /PRNewswire/ -- oHy, a hydrogen sparkling water brand, today announced its official Texas debut, launching several of its core flavors in select H-E-B locations starting today. Expanding its retail footprint through one of the nation's most beloved regional grocers, oHy is bringing Texas shoppers a new, better-for-you sparkling water option designed to support recovery, natural energy, and overall wellbeing.
The launch includes placement in the sparkling water aisle at approximately 146 H-E-B locations—representing the retailer's top-performing doors and signaling strong early confidence in oHy's appeal among Texas consumers.
"We're incredibly proud to bring oHy to Texas through H-E-B, a retailer known for curating high-quality, innovative products," said Trent Hartwig, Co-Founder and CEO of oHy. "This launch represents a meaningful milestone as we continue scaling ready-to-drink hydrogen water and meeting growing consumer demand for functional beverages that fit seamlessly into their everyday lives."
oHy delivers a refreshing take on sparkling water, combining ultra-purified water with USDA Organic flavors and magnesium, which naturally generates hydrogen as part of the process. The magnesium works to create tiny hydrogen bubbles that are smoother on the palate and gentler on the body than conventional carbonation—an approach that also delivers antioxidant benefits. Each can features zero calories, zero sugar, and zero sweeteners.
Available oHy flavors at H-E-B include:
Strawberry Lemon - bright with a citrus lift
Cherry Lime - bold and tart with a subtle sweet finish
Lemon Lime - crisp, clean, and classically refreshing
Raspberry - vibrant with a light berry bite
oHy is currently available in select H-E-B stores starting today.
Sources consulted (web research):
- Ohy Brings Magnesiumpowered Hydrogen Water To Texas Through Heb
- Ohy Brings Magnesium Powered Hydrogen Water To Texas Through H E B 30…
- Introducing Ohy Innovative Organic Hydrogeninfused Sparkling Water
- Readytodrink Hydrogen Water Brand Ohy Expands In Meijer
- Hydrogeninfused Sparkling Water
Source: BevNET