The News
Better Than Booze, a Nashville-based non-alcoholic beverage brand, announced that its Classic Mocktail Variety Pack will be available in additional Walmart locations in Pennsylvania, Missouri, Maryland, and Virginia starting May 2026. The brand also revealed that Walmart stores in South Carolina and North Carolina will carry its new Tropical Variety Pack, featuring zero sugar and added electrolytes. The company has partnered with KeHE Distributors to expand its retail distribution.
This column examines how Better Than Booze’s Walmart rollout and KeHE partnership are reshaping the non‑alcoholic spirits market, a sector still balancing craft heritage with wellness‑driven consumer habits.
Better Than Booze’s presence in Walmart grew from 437 stores in April 2025 to over 550 by May 2026—a jump of more than 25%.
The pace is faster than typical for niche beverage lines, showing retailers trust the brand and consumers want ready‑to‑serve alcohol‑free options.
KeHE’s network of over 30,000 retail locations is the real lever. It opens grocery, natural‑food, and specialty channels that Walmart alone cannot reach.
The zero‑sugar, electrolyte‑enhanced Tropical Variety Pack—flavors such as Passion Fruit Margarita and Peacherol Spritz—sets Better Than Booze apart from standard mocktails and positions it for high‑margin specialty venues beyond the volume‑driven Walmart aisles. Distributors can use the 30,000‑store reach to deepen wellness‑oriented programming.
On‑premise operators can offer a ready‑to‑serve alcohol‑free beverage that attracts health‑conscious patrons. The year‑long jump from 437 to 550 Walmart stores shows strong momentum; adding KeHE’s breadth points distributors toward natural‑food chains where buyers already seek low‑calorie, zero‑alcohol alternatives.
The approach spreads channel exposure and reduces dependence on a single retailer. KeHE’s 30,000‑store footprint now opens grocery aisles that were previously beyond the reach of a non‑alcoholic spirits line.
Original Press Release
The Nashville-based mocktail brand adds several new states to its Walmart footprint and introduces a new Tropical Variety Pack SKU, while also joining KeHE, one of the nation’s largest natural and specialty food distributors, opening the door to even broader retail distribution.
NASHVILLE, TN: Better Than Booze, the Nashville-based non-alcoholic beverage brand redefining the modern drinking experience, today announced a significant expansion of its Walmart retail presence and a new national distribution partnership with KeHE Distributors, marking two major milestones that position the brand for accelerated growth in the fast-evolving alcohol-free beverage category.
Beginning in May 2026, Better Than Booze’s bestselling Classic Mocktail Variety Pack will roll out to additional Walmart locations across Pennsylvania, Missouri, Maryland, and Virginia—expanding the brand’s retail footprint into four new states alongside its existing Walmart presence. Simultaneously, Walmart stores in South Carolina and North Carolina will begin carrying the brand’s highly anticipated Tropical Variety Pack, a brand-new SKU featuring island-inspired flavors, Passion Fruit Margarita and Peacherol Spritz, all with zero sugar and added electrolytes for a functional, better-for-you twist. Combined with its existing Walmart footprint, the expansion pushes Better Than Booze past the 550+ Walmart placement milestone nationwide.
The Walmart expansion is accompanied by an equally transformative announcement: Better Than Booze has officially partnered with KeHE Distributors. KeHE is one of North America’s largest pure-play distributors of natural, organic, specialty, and fresh products, servicing over 30,000 retail locations. Acceptance into the KeHE portfolio is widely regarded as a defining inflection point for emerging CPG brands, opening the door to a vast network of grocery, natural, and specialty retailers across the country.
“This is a landmark moment for Better Than Booze,” said Drea Groeschel, Co-founder and CEO of Better Than Booze. “Expanding our Walmart presence while simultaneously joining the KeHE family gives us two powerful engines for growth. KeHE’s distribution network is the gold standard in the industry, and pairing that with deeper Walmart penetration means we can bring our mocktails to millions of new consumers who are ready for a better way to celebrate.”
The announcements come at a time of unprecedented momentum in the non-alcoholic beverage space. According to NielsenIQ, non-alcoholic beverage sales have seen double-digit year-over-year growth, driven by a generational shift in consumer attitudes toward mindful drinking, wellness, and social inclusivity. Better Than Booze has positioned itself at the forefront of this movement with cocktail-inspired flavors crafted from premium ingredients, delivering all the sophistication of a craft cocktail with none of the alcohol.
Better Than Booze continues to build on its rapid trajectory, with products now available in a growing network of on- and off-premise retail locations across the country. With an expanded Walmart footprint and KeHE’s distribution power fueling what’s ahead, the brand is making it easier than ever for consumers seeking premium alcohol-free options to find them, wherever they shop.
Sources consulted (web research):
- Better Than Booze Secures Major Walmart Expansion Kehe Distribution Deal
- Better Than Booze Mocktails Launch At Walmart Expanding Access To Pre…
- United States Spirits Market
Source: BevNET