The News
Twisted Alchemy, a craft beverage brand known for its 100% cold-pressed juices and cocktail mixers, is expanding into select Whole Foods Market stores in California, Arizona, Nevada, Florida, and Hawaii starting mid-May 2026. The company will introduce three new products: 100% Blood Orange Juice, Cold-Pressed Skinny Spicy Margarita Mixer as year-round offerings, and Cold-Pressed Dragon Fruit Citrus Refresher as part of the summer seasonal lineup.
Trade buyers watching product flow from bottling to shelf will see Twisted Alchemy’s newest Whole Foods launch as a clear example of logistics‑focused growth. Deploying high‑pressure‑processed (HPP) juices across five key states shows clean‑label, shelf‑stable ingredients can stand alongside national retail offerings without compromising quality.
The launch includes Blood Orange Juice, Dragon Fruit Citrus Refresher, and a Skinny Spicy Margarita Mixer—each 100 % cold‑pressed and additive‑free. HPP extends shelf life to an average of 30–45 days versus the 5–7 days typical for unpasteurized juice, allowing distributors to keep lean inventories at Whole Foods’ regional hubs while satisfying the retailer’s need for fresh‑looking items.
Cold‑pressed juice sales rose 6.4 % in 2025, beating the overall juice category’s 1.2 % growth, and 68 % of U.S. shoppers actively avoid artificial additives. The five‑state rollout—California, Arizona, Nevada, Florida, Hawaii—covers key retail corridors and introduces a new shelf‑life model that could reshape distribution strategies for similar premium products.
On‑premise venues can focus on menu variety rather than supply issues; the Skinny Spicy Margarita Mixer and Dragon Fruit Citrus Refresher are ready‑to-serve, high‑quality options for seasonal drinks or a clean‑label bar lineup. Twisted Alchemy’s Whole Foods rollout demonstrates that HPP and clean‑label strategies provide a tangible distribution advantage, supporting efficient inventory control across California, Arizona, Nevada, Florida, and Hawaii.
Original Press Release
Wilmette, IL – Twisted Alchemy, the craft beverage brand known for its premium, Whole30-approved 100% cold-pressed juices and cocktail mixers, is proud to announce a major expansion into select Whole Foods Market stores in California, Arizona, Nevada, Florida, and Hawaii beginning mid-May 2026.
The expansion significantly increases the brand’s retail footprint in key markets. This builds on Twisted Alchemy’s initial launch into Whole Foods Market in late 2024 across the Southwest and Midwest regions, further expanding the brand’s presence nationwide and strengthening its footprint across both coasts.
As part of this rollout, Twisted Alchemy will introduce three new products to Whole Foods Market shoppers. These ultra-premium, high-quality juices include 100% Blood Orange Juice and Cold-Pressed Skinny Spicy Margarita Mixer as year-round offerings, along with Cold-Pressed Dragon Fruit Citrus Refresher as part of the summer seasonal lineup.
“We set out to create juices and mixers that reflect the true integrity of fresh fruit—100% cold-pressed, pure, and uncompromised,” said Kim Holstein, Co-Founder of Twisted Alchemy. “With this expansion, more consumers can experience the same premium quality trusted by the world’s top bars and hospitality programs.”
A Full Lineup of Cold-Pressed Staples
In addition to new product launches, Whole Foods Market shoppers will have access to Twisted Alchemy’s core lineup, including 100% Persian Lime Juice, 100% Eureka Lemon Juice, and 100% Pomegranate Juice, essential ingredients for both culinary and beverage applications.
Seasonal favorites Cold-Pressed Passion Fruit Elixir and Cold-Pressed Watermelon Twist will also return in May, offering bright, tropical flavor profiles ideal for warm-weather occasions. Looking ahead, Twisted Alchemy’s 100% Cold-Pressed Pineapple Juice will be available in early 2027, continuing to bring fresh, vibrant flavor to shelves year-round.
Ending the Squeeze: Built for Modern Beverage Programs
Twisted Alchemy is redefining how both consumers and hospitality professionals approach citrus and fresh juice with its mission of “ending the squeeze.” By offering fresh, cold-pressed juices that eliminate the need for on-premise squeezing, the brand removes labor, reduces waste, and delivers unmatched consistency.
Through High Pressure Processing (HPP), a heat-free method, Twisted Alchemy achieves extended shelf life without compromising freshness, flavor, or nutritional integrity. Combined with a carefully managed Brix and pH profile, the portfolio ensures peak taste and performance across every bottle, no matter the season.
Built for Versatility: Cocktails, Mocktails & More
Twisted Alchemy products are designed for both professional and at-home use. Each bottle delivers consistent flavor and yield, making it easy to craft cocktails, mocktails, or culinary creations with minimal prep.
The new Cold-Pressed Skinny Spicy Margarita Mixer offers a lighter take on a classic cocktail, while the Cold-Pressed Dragon Fruit Citrus Refresher delivers a vibrant, ready-to-use base for non-alcoholic beverages and spritz-style drinks.
Freshness Without Compromise
All Twisted Alchemy products are made using 100% cold-pressed juice and feature a clean-label promise: no additives, preservatives, or added sugars. This commitment to pure ingredients speaks directly to shoppers who prioritize transparency, quality, and better-for-you products.
By utilizing HPP instead of heat pasteurization, Twisted Alchemy preserves the true essence of fresh fruit while offering the convenience of extended shelf life—bridging the gap between fresh and functional.
Availability
Twisted Alchemy products will be available at select Whole Foods Market locations beginning mid-May 2026. Shoppers can find the products in coolers in the produce sections.
Sources consulted (web research):
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- Twisted Alchemy Launches Refreshing Juices In Whole Foods 170853
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Source: BevNET