The News
Wild Tonic, a Sedona-based producer of honey-fermented functional beverages, has successfully closed its Wefunder crowdfunding campaign, raising $761,321. The funds will support national expansion and new product innovation, including CocoBee Energy and Bee Wild Mocktails. Founded by Holly Skaggs, the brand is expanding distribution through natural and specialty retail while focusing on health-conscious consumers.
The Takeaway
- Crowdfunding Success: Wild Tonic raised $761,321 through Wefunder, showing strong community support and proving that small spirits brands can tap into a dedicated investor base. This kind of funding is rare in the spirits space but highlights how consumers are willing to back unique, health-focused products.
- Functional Beverage Push: The brand is focusing on functional drinks like CocoBee Energy and Bee Wild Mocktails, which blend honey-based Jun with coconut water and non-alcoholic options. These products target a growing market for wellness-driven beverages that don’t rely on artificial additives or high sugar content.
- Expansion Strategy: With the new funds, Wild Tonic is expanding into national retail, hospitality, and direct-to-consumer channels. This move shows they’re not just sticking to their local market but aiming for broader reach, which could help them compete with bigger names in the spirits industry.
Original Press Release
Sedona, AZ — Wild Tonic®, the Sedona-based producer of honey-fermented functional beverages, has successfully closed its recent Wefunder crowdfunding campaign, raising $761,321 from a passionate community of investors supporting the company’s continued growth in the rapidly expanding functional beverage category.
The capital will help accelerate Wild Tonic’s next stage of expansion, supporting increased production capacity, expanded sales and marketing initiatives, and continued growth across national retail, hospitality, and emerging direct-to-consumer channels.
Founded by Holly Skaggs, Wild Tonic has built a loyal following with its distinctive beverages crafted from organic honey and green tea fermentation, offering clean, balanced energy and microbiome-friendly benefits. The brand has steadily expanded distribution through natural and specialty retail while continuing to innovate with new products designed for today’s health-conscious consumer.
Among the company’s newest innovations are CocoBee Energy, a functional beverage combining honey-based Jun with coconut water for natural hydration and sustained energy, and Bee Wild Mocktails, a line of sophisticated beverages designed to meet the fast-growing demand for premium non-alcoholic options.
“Closing this round is an exciting milestone for Wild Tonic,” said Skaggs. “We’re incredibly grateful to the community of investors who believe in our mission and our unique approach to functional beverages. This support allows us to continue innovating while expanding distribution and bringing Wild Tonic to more consumers than ever before.”
With strong momentum across retail, hospitality, and new product innovation, Wild Tonic is positioned to continue building its platform of honey-based functional beverages while meeting growing consumer demand for clean energy, natural ingredients, and non-alcoholic alternatives.
Source: BevNET