The News
Biltmore Estate Winery has introduced its Biltmore Masterpiece Collection White Wine, a sweet blend of Gewürztraminer, Muscat Canelli, Riesling, Chenin Blanc, and Muscat Orange. The wine is available through direct-to-consumer channels and the U.S. three-tier distribution system. It features notes of citrus, mango, lychee, and floral aromas, with an ABV of 12.5% and a suggested retail price of $18. The label design is inspired by porcelain bird plates from Biltmore Estate’s historic collection.
The Takeaway
Wine Portfolio Expansion: Biltmore is broadening its offerings by introducing this new white wine as part of its national distribution strategy. The product is designed to be approachable and versatile, with a price point that positions it as an accessible option for everyday drinking. This move reflects the winery’s effort to reach more consumers through both DTC and traditional retail channels.
Flavor Profile Focus: The wine combines Gewürztraminer, Muscat Canelli, Riesling, Chenin Blanc, and Muscat Orange, creating a sweet, aromatic profile with notes of citrus, mango, lychee, and floral undertones. This blend is crafted to appeal to those who enjoy lighter, fruit-forward wines, making it suitable for a range of occasions from casual meals to social gatherings.
Artisanal Branding: The label draws inspiration from the estate’s historic porcelain bird plates, reinforcing Biltmore's legacy as a brand rooted in artistry and hospitality. This design choice not only enhances the product’s visual appeal but also aligns with the winery’s broader narrative of craftsmanship and tradition, which is increasingly important to consumers seeking authenticity.
Original Press Release
ASHEVILLE, NC — (March 26, 2026) — Biltmore Estate Winery has introduced its Biltmore® Masterpiece Collection White Wine (NV American), now available through both direct-to-consumer (DTC) channels and the U.S. three-tier distribution system.
Crafted as a balanced, slightly sweet white wine, the blend brings together Gewürztraminer, Muscat Canelli, Riesling, Muscat Orange, and Chenin Blanc, with fruit sourced from California and Washington and produced at the winery’s North Carolina facility.
Fermented at low temperatures in stainless steel tanks to preserve aromatics, the wine offers notes of citrus, mango, lychee, and gooseberry, complemented by floral aromas and a smooth, approachable finish. The wine has an ABV of 12.5% and a suggested retail price of $18.
The wine is distinguished by its label design, which draws inspiration from porcelain bird plates in Biltmore Estate’s historic collection, reflecting the Vanderbilt family’s legacy of artistry and hospitality.
“We created a wine that is both expressive and approachable, blending aromatic varietals to achieve balance and versatility at the table,” said Sharon Fenchak, executive winemaker. “The label design draws inspiration from the artistry and hospitality that have long been part of the Biltmore Estate.”
Part of Biltmore Estate Winery’s broader portfolio developed for national distribution, the wine offers an accessible, food-friendly style across a range of occasions. It is presented as a single SKU with two distinct label designs inspired by the estate’s historic porcelain collection, enhancing shelf presence and merchandising flexibility.
Source: BevNET