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Kombuchacha and Emiliana, an organic vineyard, have launched CHACHACHÁ, a sparkling cocktail made from Chardonnay and Kombucha with raspberry. The product has 4% alcohol and is marketed as low calorie and organic. It was announced as part of a co-branding effort between the two companies.
Kombuchacha® and Emiliana® have teamed up to launch CHÁ, a sparkling cocktail that blends Chardonnay with fermented tea and raspberry. The label reads 4 % ABV, organic, and “functional,” positioning it for the sober‑curious market while tapping the UK mock‑tail trend.
At 4 % ABV, CHÁ sits squarely in the low‑alcohol band but above the level where probiotic bacteria survive (roughly 1 %). That means any functional claim is a marketing angle rather than a health benefit. Trade buyers and bar managers should note that consumers drawn to kombucha for gut‑health will likely treat CHÁ as a flavored wine.
The global non‑alcoholic beverage market hit $1.5 trillion in 2023 and is projected to grow at 7.2 % CAGR through 2030, underscoring demand for low‑ or no‑alcohol options. In the UK, online chatter about mocktails rose 14 % from June 2022 to May 2023, showing diners are more open to sophisticated alcohol‑adjacent drinks. In the U.S., over 30 % of consumers describe themselves as “sober curious,” actively reducing traditional spirits.
CHÁ’s profile sits at the intersection of these trends: a wine‑like experience with a kombucha twist for a health‑conscious, novelty‑seeking segment. The launch is limited to restaurants in the UK and on the U.S. East Coast, indicating an initial tasting‑room or on‑premise focus rather than a retail rollout. Bars can add CHÁ as a new menu item for guests seeking a lighter option without sacrificing complexity.
Distributors must address regulatory compliance: kombucha is not classified as wine by the TTB, and products labeled “kombucha wine” may attract scrutiny unless they meet specific fermentation and labeling standards. Because its 4 % ABV places it in the low‑alcohol category, retailers will need to comply with TTB regulations that treat kombucha products above 1 % ABV as alcoholic beverages.
Original Press Release
Drinking has changed all over the world. We all want less alcohol, fewer calories, and definitely won’t compromise on flavor and packaging.
Kombuchacha®, the Latam functional beverage platform, invited Emiliana®, the biggest organic vineyard in the world, to give a sexy sparkling solution to the market.
This is how the CHACHACHÁ was born: Chardonnay & Kombucha, but make it raspberry.
The delicious sparkling cocktail has positioned the companies as trendsetters and has attracted buyers from the best restaurants in the UK and the East Coast USA.
“What we wanted to offer was a solution,” says Kombuchacha founder María Prieto, “a functional, pink and bubbly RTD, with only 4% alcohol.”
The two companies have teamed up to show the world that innovation can be fun, and hold values that consumers today stand by: organic and humane, with all the style and fun that consumers want.
Ice, serve, enjoy! The sparkling cocktail that is here to stay, the first of a line of co-branding between two leaders.
Sources consulted (web research):
Source: BevNET