The News
The EU Fab 6 campaign, in partnership with the UK Sommelier Association, has released a digital recipe booklet titled "Premières Côtes de Bordeaux On The Rocks." This resource reimagines wines from Premières Côtes de Bordeaux and Cadillac as key ingredients for contemporary cocktails. The project builds on a masterclass held earlier this year and aims to inspire both professionals and consumers with new ways to experience these traditional wines.
The Takeaway
- Wine Innovation: This initiative shows how traditional wine regions are experimenting with new formats to stay relevant. By turning wine into cocktail bases, it opens up fresh opportunities for both consumers and professionals looking for creative ways to enjoy Bordeaux wines.
- Modern Pairing Trends: The booklet highlights a growing trend in the wine industry—pairing wines with contemporary food and drink experiences. This approach can help attract younger, more adventurous drinkers who are interested in unique flavor combinations.
- Educational Value: The digital resource serves as both an educational tool for sommeliers and a fun experience for consumers. It bridges the gap between traditional wine appreciation and modern mixology.
Original Press Release
Download the recipe booklet here: https://theeufab6.eu/en/event/from-wine-glass-to-cocktail-list-the-eu-fab-6-shake-up-tradition-with-new-premieres-cotes-de-bordeaux-and-cadillac-cocktail-recipe-booklet/
“The EU Fab 6” campaign unveils a new digital recipe booklet, offering a fresh and contemporary perspective on the wines of the Premières Côtes de Bordeaux and Cadillac PDO appellations. The booklet builds on concepts first presented during a masterclass held at Novikov in London on 25 January, organised in collaboration with the UK Sommelier Association, where wines from the region were used as the base for a series of signature cocktails. That live experience provided the starting point for a broader digital resource designed to inspire both professionals and consumers.
Titled “Premières Côtes de Bordeaux On The Rocks”, the booklet reimagines Bordeaux wines not only as tasting wines, but also as key ingredients in sophisticated cocktails designed for gastronomic pairings. The project introduces a selection of original cocktail recipes built around the structure, aromatics and identity of Premières Côtes De Bordeaux and Cadillac wines taking centre stage in theese distinctive creations. Rather than simply mixing wine into drinks, the booklet explores how different styles and appellations can interact with ingredients, texture and acidity to create balanced serves that enhance food and elevate the tasting experience.
Across the booklet, each cocktail is paired with a specific dish and explained through a clear “why it works” approach. The result is a practical and inspiring guide for wine lovers, sommeliers and hospitality professionals interested in discovering new ways to enjoy European PDO wines. Among the featured pairings are a Cadillac-based serve designed for smoked salmon and sour cream and a Bordeaux AOP cocktail built around scallops and asparagus, arancini al pecorino, beef carpaccio and veal polpette in tomato and olive sauce.
The booklet reflects a broader shift in how consumers and professionals approach wine, with growing interest in versatile, experience-led formats that connect classic wine regions with contemporary drinking culture. Through this collaboration with the UK Sommelier Association, The EU Fab 6 campaign highlights the adaptability of Premières Côtes de Bordeaux and Cadillac wines while remaining firmly rooted in the values of origin, quality and craftsmanship represented by the PDO system.
By launching the recipe booklet online through the project website, the campaign makes this content directly accessible to consumers, trade audiences and hospitality professionals, extending the life of the activation beyond events and tastings. The guide is designed to inspire experimentation at home as well as in wine bars, restaurants and specialist retail settings, showing how European PDO wines can speak the language of mixology without losing their territorial identity.
Co-financed by the European Union, “The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe” campaign promotes European excellence in the United Kingdom and Switzerland. Through tastings, education, and promotional events, the campaign supports the visibility and appreciation of products marked with the PDO and PGI labels.
The initiative is supported by six prestigious consortia:
• Consorzio Italiano Tutela Mortadella Bologna (Italy) – project leader
• Consorzio Cacciatore Italiano (Italy)
• Consorzio Zampone e Cotechino Modena PGI (Italy)
• ODG des Premières Côtes de Bordeaux et Cadillac (France)
• Asociación para la Promoción del vino de Garnacha – Garnacha Origen (Spain)
• Consorzio Tutela Vini d'Abruzzo (Italy)
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Source: EIN Presswire
