Hyde’s Hail Mary Launches Orange & Ginger Shandy Spirits in National Distribution
Hyde’s Hail Mary, a hemp-infused beverage by former NFL safety Micah Hyde, is launching two new flavors: Orange Shandy and Ginger Shandy.
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Featured Spirits
Olia Launches Wefunder for First RTD Olive Leaf Tea, 14× Green‑Tea Antioxidants
Olia has launched a new iced tea with olive leaf extract, offering more antioxidants than green tea and aiming to be a functional beverage with wellness benefits.
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Mixxers Named 2026 Elevate™ Program Winner, Eyes National Retail Growth via KeHE Distribution
Mixxers Selected for KeHE Golden Ticket and 2026 Elevate™ Program, Accelerating National Retail Expansion - relevant news for the beverage industry.
Pathfinder Hosts First Non-Alc Cocktail Competition at Seattle Cocktail Week
The Pathfinder Presents First Brand-Created Non-Alc Cocktail Competition at Seattle Cocktail Week - relevant news for the beverage industry.
Spirits: Woody Creek's Macy Reserve Rye Third Edition Launches May 15
Woody Creek Distillers has released a new rye whiskey called William H. Macy Reserve Rye Third Edition, which will be available starting May 15, 2026.
Taste of Rum 2026 Draws 1,800 Attendees, Features 150+ Expressions
Taste of Rum 2026 Exceeds Expectations: Nearly 1,800 Attendees and More Than 150 Rum Expressions - relevant news for the beverage industry.
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GateDrop Energy Gummies, a new energy gummy brand inspired by motocross and action sports culture, is set to disrupt the energy drink category with its CPG 2.0 strategy.
Erewhon Launches Laufey Smoothie with Real Coco, April 9
LAUNCH: Erewhon x Laufey Smoothie Featuring Real Coco - relevant news for the beverage industry.
Spirits Brand Peg Leg Porker Secures National Distribution Across 18 Markets
Southern Glazer’s Wine & Spirits Named Broker of Record for Peg Leg Porker Spirits Across 18 Control Markets - relevant news for the beverage industry.
Spirits Collaboration: Fat Tuesday & Still G.I.N. By Dre and Snoop Launch Pink Kush Promotion April 9
Fat Tuesday Collaborates with Still G.I.N. By Dre and Snoop on Limited-Edition 4/20 Promotion - relevant news for the beverage industry.
Talisker Magma 47-Year-Old Released in 622 Bottles
Talisker Introduces Magma 47-Year-Old Single Malt Scotch Whisky - relevant news for the beverage industry.
California Apéritif Brand Rue de Rêve Launches Three Natural Spirits
Rue de Rêve, a Bay Area apéritif brand, launches three natural California apéritifs for National Apéritif Day.
Dos Hombres Launches Tequila Collection with Amatitán Distillery Partnership
Dos Hombres, a mezcal brand co-founded by Aaron Paul and Bryan Cranston, has launched its first tequila collection, Blanco and Reposado, in partnership with Tequilera Tap Distillery in Amatitán, Jalisco.