Retail Launch: Elmhurst 1925 Debuts Clean Protein Line at Sprouts Farmers Market
Elmhurst 1925 has launched a new clean protein line at Sprouts Farmers Market, offering ready-to-drink plant-based beverages with high-quality protein and clean labels.
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Featured Spirits
Breckenridge Debuts Breck Vodka Seltzer – 5% ABV, Four Flavors; Colorado Launch
Breckenridge Distillery, a top award-winning Colorado craft distillery, has launched Breck Vodka Seltzer, a new ready-to-drink line with four flavors at 5% ABV.
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Rum Pioneer Mount Gay Partners with De Verreux Golf on Capsule Line
Mount Gay Rum and Devereux Golf have launched a limited-edition capsule collection designed for modern golfers, combining traditional rum craftsmanship with contemporary golf culture.
Spirits Brand Angostura Introduces Demerara Sugar and Spicy Honey Syrups in U.S.
ANGOSTURA, the #1 bitters brand, has launched two new premium cocktail syrups: Demerara Sugar Syrup and Spicy Honey Syrup.
Spirits: Breeze Airways Adds Island Breeze Cocktail and New Beverage Partners
Breeze Airways Celebrates Fifth Birthday with Refreshed Onboard Menu, Custom Straightaway Signature Cocktail - relevant news for the beverage industry.
Spirits Distribution: Better Than Booze Expands Walmart Reach, Joins KeHE
Better Than Booze Secures Major Walmart Expansion & KeHE Distribution Deal - relevant news for the beverage industry.
Spirits: Herradura Reposado Claims Tequila of the Year, Double Gold in London
Tequila Herradura won top honors at the 2026 London Spirits Competition, with Herradura Reposado named Tequila of the Year and Spirit of the Year Mexico.
Spirits: Sespe Creek’s Cowboy Edition Mesquite‑Smoked Bourbon – Single Barrel, $125
Sespe Creek Distillery has released a limited-edition bourbon called 'Cowboy' in honor of UFC Hall of Famer Donald Cerrone, made with mesquite-smoked corn and filtered three times through mesquite charcoal.
TAZO launches protein latte powders with 20g per serving for at‑home experience
TAZO Introduces New Spring Innovation Lineup - relevant news for the beverage industry.
Vita Pop Secures U.S. Distribution Deal With Pitbull for Q3 2026 Grocery Rollout
Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch - relevant news for the beverage industry.
Energy Drinks: Electric Shores Launches GoBHB Energy Drink, Already In Market
The Wave Has Already Hit: How Vibes Beverages’ Electric Shores Is Ahead of the Industry - relevant news for the beverage industry.
Klatch Coffee Releases 2026 Aged Whiskey Reserve – 170g Jar, Online May 14
Klatch Coffee is bringing back its Aged Whiskey Reserve for 2026, a unique coffee product made with coffee beans stored in whiskey-soaked oak barrels.
Spirits Label Refresh: Chicken Cock Celebrates 170 Years With Five Rooster Design
Chicken Cock Whiskey, a 170-year-old brand, has refreshed its label designs for its core collection to celebrate its anniversary, featuring five roosters representing each whiskey in the lineup.