The News
Teremana Tequila has launched a limited-edition Blanco bottle featuring custom Texas Rangers branding as part of its third year as the team's Official Premium Tequila Partner. The product, which includes a ballpark design inspired by the Texas Rangers' home, is available exclusively in Texas for a short time through select liquor stores and bars.
The Takeaway
- Brand Partnership Strategy: Teremana’s extended partnership with the Texas Rangers highlights how premium spirits brands use localized, team-specific collaborations to deepen consumer loyalty and create exclusive products that resonate with fans. This move aligns with their "Share the Mana" mission while leveraging the team's strong regional presence.
- Limited-Edition Marketing: The introduction of a custom Blanco bottle with a unique ballpark design shows how tequila companies are using limited runs to generate excitement, drive foot traffic, and create collectible items that fans want to own. This approach is especially effective in markets like Texas where sports culture is deeply embedded in consumer habits.
- Regional Market Focus: By making the product available only in Texas, Teremana is targeting a specific geographic audience with shared cultural ties to both the Rangers and the brand’s values. This regional focus allows for more tailored marketing efforts and stronger community engagement than a broader rollout would allow.
Original Press Release
The award-winning tequila brand returns for its third season as the Official Premium Tequila Partner, introducing an exclusive Teremana Blanco bottle for fans.
New York, NY (March 25, 2026) Teremana Tequila, the premium, small-batch tequila founded by Dwayne Johnson, is celebrating the third year of its partnership with the Texas Rangers as the teams Official Premium Tequila Partner. To mark the occasion, Teremana is introducing a limited-edition Texas Rangers-branded bottle of its Blanco expression, available for a limited time exclusively in Texas, for fans to enjoy throughout the season.
The new limited-edition Texas Rangers Blanco bottle celebrates the spirit of Texas baseball and Teremanas mission to Share the Mana by bringing people together through great tequila and good energy. It features a bespoke label with Texas Rangers branding, complete with a custom ballpark design inspired by the iconic home of the Rangers. Available exclusively across select Texas liquor stores and bars for a limited time, the collectible invites fans to celebrate the season and show their Rangers pride at home and at the ballpark.
The collaboration continues to build on the extended partnership with Texas premier entertainment center, Texas Live!, and comes as a result of shared values at the heart of each brandhard work, community, positive energy, and creating meaningful impact on and off the field. Since launching the partnership in 2024, Teremana has become a staple of the Rangers gameday experience at Globe Life Field, offering fans multiple opportunities to raise a Teremana Toast while cheering on their team.
Fans attending games at Globe Life Field can continue to enjoy Teremana throughout the ballpark, including at the Teremana Terrace located in center field and at Texas Live! Cocktail lovers are encouraged to Share the Mana and raise a Teremana Toast with the Peoples Margarita, made with Teremana Blanco, pineapple juice, lime juice, and agave nectar, or elevate any drink with a Teremana Reposado floater, available at bars throughout the ballpark.
Teremana Tequila is available in liquor stores, bars, and restaurants and for delivery online across the U.S., Mexico, Canada, and in multiple international markets. The limited-edition Teremana Texas Rangers Blanco bottle will be available exclusively in Texas liquor stores for a suggested retail price of $31.99 while supplies last, and in select bars across the state.
Source: BevNET
