Spirits Señorita Adds 750‑mL Non‑Alcoholic THC Spirit Ahead of Cinco de Mayo
Señorita, a popular THC margarita brand, has launched 1777, its first non-alcoholic hemp-derived THC spirit, available for Cinco de Mayo.
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Featured Industry Press Analysis
Spirits Brand Jägermeister Launches Orange Variant in U.S., 33% ABV, $22.99
Jägermeister has launched a new orange-flavored version of its iconic spirit, designed to be shared and enjoyed ice cold, with a citrus-forward twist.
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Spirits: Solento Organic Tequila Secures Michigan Deal With Imperial Beverage
Solento Organic Tequila Launches in Michigan With Imperial Beverage - relevant news for the beverage industry.
Whole Foods Nationwide Rollout of Evolution Fresh's Organic Ready‑to‑Drink Teas
Evolution Fresh has launched new organic teas at select Whole Foods Market stores, offering ready-to-drink options with cold-pressed juice and functional wellness benefits.
ZZAI Launches West African Drinks, Seeks $120K Kickstarter Ahead of Fancy Food Show
ZZAI, a West African sparkling beverage brand, is launching a new line of four distinct sparkling drinks with a Kickstarter campaign ahead of its debut at the Summer Fancy Food Show 2026.
Industry: Skinny Mixes Launch Hydration Stix & Protein Coffee on April 23
Jordan's Skinny Mixes has launched Refresher Stix and Protein Coffee Stix, new portable drink sticks that offer hydration and energy without compromising health goals.
WALOVI Secures Portugal & Spain Distribution Deals with VOZ DA SAUDADE and EMB FOOD
WALOVI has signed distribution deals in Portugal and Spain, moving from isolated market entries to a deeper regional expansion.
Spirits Woodford Reserve Returns with Mint Julep Tent for 152nd Kentucky Derby
Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®' - relevant news for the beverage industry.
WALOVI Secures Distribution Agreements in Portugal and Spain
WALOVI, a Chinese company, has signed distribution deals in Portugal and Spain, marking its move from scattered presence to regional expansion.
Celsius Debuts Limited‑Edition Vibe Flavor at LA Soccer Classic Retail in US/Canada
CELSIUS Launches Limited-Edition ELECTRIC VIBE, a Sparkling Tropical Freeze Flavor Inspired by Soccer Culture - relevant news for the beverage industry.
Josie Beverages Launches Sparkling Adaptogen Energy Drinks Online & SF Retail
Josie Beverages has launched a new line of adaptogen energy drinks with no sugar, calories, or crash, available online and in select retailers.
Centinela Tequila Expands Distribution in Florida & Texas via RNDC
Tequila Centinela, a family-owned brand with a 120-year legacy, has partnered with RNDC to expand its distribution in Florida and Texas.
Limited‑Time Cinco de Mayo Menu Launches 7‑Eleven, Speedway, Stripes Stores
7-Eleven is offering Cinco de Mayo deals including free burritos, walking tacos, frozen margaritas, and beer discounts at its stores this May 5.