ALB Vodka's Illinois Expansion Boosts Spirits Distribution
ALB Vodka is expanding into Illinois through a new deal with Southern Glazer’s, which will help the brand reach more bars and retailers across the Midwest.
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Ardent Bio's Enzymatic Test Boosts GHB Detection in Spirits Industry
Ardent Bio's new drink spike test uses advanced enzymatic technology to detect GHB, ketamine, and benzodiazepines in beverages more accurately than older methods.
Aspen Vodka Expands Colorado Spirits Presence
Aspen Vodka is teaming up with the Colorado Rockies as their official vodka partner, bringing luxury spirits to fans at games and events in Colorado.
Eagle Park Acquires SoulBoxer to Expand Spirits Distribution
Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., a Milwaukee-based RTD brand known for its bartender-crafted classics like the Brandy Old Fashioned and Bourbon Old Fashioned. The move expands Eagle Park’s reach into canned cocktails, non-alcoholic options, and even THC-infused drinks.
Hive Mind Mead Launches Authentic Spirits for Industry Growth
Tavern Mead is a real mead made properly, using 100% honey and crafted to offer an authentic experience without the gimmicks of mass-market alternatives. It’s designed to be smooth, balanced, and easy-drinking while staying true to traditional mead-making.
Malibu Launches Pink Rum Campaign for Gen Z Vibes
Malibu is launching a new campaign called 'Get Ready With Malibu Pink,' featuring the brand's latest product, Malibu Pink—a pink rum with guava, coconut, and pineapple. The campaign stars Sabrina Brier and aims to blend fashion and flavor in GenZennial culture.
NÜTRL Launches Blueberry and Peach Vodka Seltzers to Boost Spirits Growth
NÜTRL is expanding its vodka seltzer line with two new flavors—Blueberry and Peach—that bring real fruit juice, no artificial stuff, and a bold but balanced taste to the spirits-based seltzer market.
ONE ROQ Q1 2026 Marketplace Report Shows 140-180% YoY Growth in Spirits Distribution
ONE ROQ Releases Q1 2026 Marketplace Performance Report, Signals Expansion of Digital Growth Infrastructure - relevant news for the beverage industry.
Palm Republic Unveils Refined Packaging, Boosting Spirits Distribution & Luxury Perception
Palm Republic is redefining modern luxury rum with a new bottle design and a bold approach to blending Caribbean rums, aiming to elevate the category while maintaining its warmth and vibrancy.
Por Qué No Launches Bold RTD Spirits with National Distribution Impact
Por Qué No is bringing bold, low-calorie cocktails to the RTD market with a fresh twist on tequila and vodka drinks, launching in spring 2026 with a unique flavor profile that's both unexpected and unapologetically flavorful.
Sundial Cocktails Unveils Variety Pack to Boost Spirits Distribution
Sundial Cocktails is rolling out a new 8-can variety pack with its most popular rum-based canned cocktails, including Island Rum Punch and Spiced Rum & Ginger, launching in April as the brand expands its reach.
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BevWire Industry Insights Report 1: Whiskey Takes Center Stage with Cask Strength and Barrel Aging Innovations
Angel's Envy and Proof & Wood unveil premium, age-stated expressions, while Barrell Craft Spirits finishes whiskey in wine barrels. Distribution news includes Game On Spirits and Waterloo Gin.