Krak Boba Launches Matcha Seasonals to Revamp Beverage Industry Trends
Krak Boba is bringing matcha madness to the beverage scene with three new spring drinks that mix Japanese matcha with unique flavors like brown sugar and oat milk.
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Pit Punch Launches Scan the Can Sweepstakes for Rolling Loud 2026 Access
Rolling Loud’s Pit Punch is running a sweepstakes where fans can scan the QR code on their cans to win a VIP flyaway to the 2026 festival in Orlando. The grand prize includes airfare, hotel stays, and exclusive festival perks for two.
23rd State's Cohort 2 Results Set New Performance Standard for THC Beverages
23rd State and MoreBetter have set a new standard for THC beverages with real-world data showing consistent onset and duration in their products like Fresh Press and SHAKE.
CH Distillery Unveils Barrel-Aged Malört Expansion for Spirits Industry
Barrel-Aged Malört 2026, or BAM, is a new release from Jeppson’s Malört that brings a more refined but still intensely bitter version of the Chicago classic, aged in ex-bourbon barrels and now available for purchase.
Milam & Greene Launch Bourbon Quest on Azamara Cruises
Milam & Greene and Azamara Cruises are aging a bourbon barrel at sea as part of a unique experiment to see how maritime conditions affect the whiskey's flavor, with one barrel set to travel around the world on a cruise that will last nearly 190 days.
Spirits Market Sees Major Shift as Clean-Label Demand Surges
The beverage emulsion market is growing as more spirits brands look for natural and clean-label ingredients to improve product quality and meet consumer demand.
Tilray Launches Popsicle Hard Beverages to Boost Spirits Distribution
Tilray is partnering with Popsicle to launch adult beverages in flavors like Hard Cherry and Hard Grape, bringing a nostalgic childhood treat into the spirits market with 5% ABV.
Blue Lot Bourbon Names Darryl 'Truck' Bryant as Brand Ambassador
Blue Lot® Bourbon has appointed Darryl 'Truck' Bryant as brand ambassador, leveraging his local ties and basketball background to boost the ultra-premium bourbon's presence in West Virginia.
Horse Soldier Bourbon's Liberty Edition Boosts Spirits Industry Impact
Horse Soldier Bourbon has released a limited edition called Liberty Edition, a 13-year-old Kentucky straight bourbon that's only available in 1,776 bottles and is priced at nearly $800. The release honors the U.S.'s 250th anniversary and donates to the Statue of Liberty Foundation.
Apothecary Opens in 2026 Blending Pharmacy and Cocktail Artistry
Apothecary Cocktail Lounge is opening in May 2026, blending the science of pharmacy with the artistry of cocktails to create a space focused on care and precision.
Autumn Nethery Promoted to Lead Jeptha Creed's Growth Strategy
Autumn Nethery has been promoted to Vice President of Operations at Jeptha Creed, a women-owned bourbon brand celebrating its 10th anniversary. She'll now lead all operations, including the distillery and visitor center, as the company looks to grow.
Cheech & Chong's Hemp THC Drinks Expand Spirits Distribution Reach
Cheech and Chong’s Global Holding Company is teaming up with Breakthru Beverage Group to bring their hemp-derived THC drinks to more shelves, using the distributor's wide network to reach more people.