Spirits: Nora Furst Joins Straightaway Cocktails as Innovation Director
Straightaway Cocktails has hired Nora Furst to lead its innovation efforts, bringing her expertise in global flavors and hospitality to the brand.
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Featured Industry Press Analysis
Spirits Brand Jägermeister Launches Orange Variant in U.S., 33% ABV, $22.99
Jägermeister has launched a new orange-flavored version of its iconic spirit, designed to be shared and enjoyed ice cold, with a citrus-forward twist.
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Spirits Awards Highlight Luba’s Silver, Bronze and Commended Wins
Luba Earns Multiple Honors at the World Alcohol-Free Awards - relevant news for the beverage industry.
The Cycle Launches Phase‑Specific Hormonal Wellness Drinks Nationwide at Sprouts
The Cycle launches two new functional beverages, Peri Comfort and Meno Comfort, targeting women’s hormonal stages like period and perimenopause, expanding in Sprouts this spring.
Spirits Event Unveks Jadakiss' Culture-Driven 4/20 Experience in Brooklyn
A 4/20 celebration in Brooklyn blends music, cannabis culture, and premium lifestyle experiences with a focus on intention, creativity, and community.
COOP NeuroRefreshers Donates 20% BOGO Proceeds to Neurodiversity Fund
Drink for a Cause: COOP NeuroRefreshers Donates 20% of BOGO Proceeds for Neurodiversity Celebration Month - relevant news for the beverage industry.
Full Throttle Red Apple Launches 16oz Cans Nationwide
Full Throttle Introduces Red Apple, A Bold New Flavor Built on American Grit - relevant news for the beverage industry.
Indri Single Malt Wins 'Best Special Design' at World Whiskies Awards 2026
Indri Single Malt Indian Whisky has won the 'Best Special Edition Design' award at the World Whiskies Awards 2026 for its Diwali Collector’s Edition 2025, making it the first Indian brand to achieve this honor.
NOS Grand Prix Guava Flavor Launches in Spirits Category
NOS Energy Drink has launched a new flavor called Grand Prix Guava, combining guava and peach for a high-performance energy drink.
PATRÓN 100 Tequila Launches 100% Tahona Process, 100 Proof Release
Meet PATRÓN 100: A 100 Proof Tequila Born From 100% Tahona Tradition - relevant news for the beverage industry.
Spirits Brand Partners With RFK Racing for Track-Long Sweepstakes
Kickstand Cocktails and RFK Racing Launch Season-Long Sweepstakes to 'Heat Up the Track' This Racing Season - relevant news for the beverage industry.
Spirits Competition Unveils US Cocktail Championship National Finals
The US Bartenders’ Guild and Tales of the Cocktail Foundation are teaming up to support bar industry initiatives, including a new national cocktail competition in 2026.
Spirits Distribution: ROW 94 Bourbon Expands to 11 States with Broken Branches Release
D Dierks Bentley's ROW 94 bourbon, rated 94 by Wine Enthusiast, is expanding nationwide with its Broken Branches release.