Vodkade Unveils Sugar-Free Spirits for Health-Conscious Shoppers
Vodkade is launching a sugar-free line that’s 90 calories, zero carbs, and still tastes like the sports drinks people love — all without carbonation or compromise.
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Featured Industry Press Analysis
Spirits Brand Jägermeister Launches Orange Variant in U.S., 33% ABV, $22.99
Jägermeister has launched a new orange-flavored version of its iconic spirit, designed to be shared and enjoyed ice cold, with a citrus-forward twist.
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ZAKUSKA Vodka Launches Freezer Martini for Spirits Industry Impact
ZAKUSKA Vodka is launching a pre-blended martini that you can keep in the freezer and pour straight out, using their award-winning vodka as the base. It’s designed to be ice-cold and ready for any occasion.
ALB Vodka's Illinois Expansion Boosts Spirits Distribution
ALB Vodka is expanding into Illinois through a new deal with Southern Glazer’s, which will help the brand reach more bars and retailers across the Midwest.
Ardent Bio's Enzymatic Test Boosts GHB Detection in Spirits Industry
Ardent Bio's new drink spike test uses advanced enzymatic technology to detect GHB, ketamine, and benzodiazepines in beverages more accurately than older methods.
Aspen Vodka Expands Colorado Spirits Presence
Aspen Vodka is teaming up with the Colorado Rockies as their official vodka partner, bringing luxury spirits to fans at games and events in Colorado.
Eagle Park Acquires SoulBoxer to Expand Spirits Distribution
Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., a Milwaukee-based RTD brand known for its bartender-crafted classics like the Brandy Old Fashioned and Bourbon Old Fashioned. The move expands Eagle Park’s reach into canned cocktails, non-alcoholic options, and even THC-infused drinks.
Hive Mind Mead Launches Authentic Spirits for Industry Growth
Tavern Mead is a real mead made properly, using 100% honey and crafted to offer an authentic experience without the gimmicks of mass-market alternatives. It’s designed to be smooth, balanced, and easy-drinking while staying true to traditional mead-making.
Jeptha Creed Unveils Expanded Spirits Experiences in 2026
Jeptha Creed Distillery is expanding its experiences for 2026, including a new single barrel thieving tour and updated tasting options that give guests a deeper look at how their bourbon is made.
Malibu Launches Pink Rum Campaign for Gen Z Vibes
Malibu is launching a new campaign called 'Get Ready With Malibu Pink,' featuring the brand's latest product, Malibu Pink—a pink rum with guava, coconut, and pineapple. The campaign stars Sabrina Brier and aims to blend fashion and flavor in GenZennial culture.
NÜTRL Launches Blueberry and Peach Vodka Seltzers to Boost Spirits Growth
NÜTRL is expanding its vodka seltzer line with two new flavors—Blueberry and Peach—that bring real fruit juice, no artificial stuff, and a bold but balanced taste to the spirits-based seltzer market.
ONE ROQ Q1 2026 Marketplace Report Shows 140-180% YoY Growth in Spirits Distribution
ONE ROQ Releases Q1 2026 Marketplace Performance Report, Signals Expansion of Digital Growth Infrastructure - relevant news for the beverage industry.
Palm Republic Unveils Refined Packaging, Boosting Spirits Distribution & Luxury Perception
Palm Republic is redefining modern luxury rum with a new bottle design and a bold approach to blending Caribbean rums, aiming to elevate the category while maintaining its warmth and vibrancy.